Film and video to mobilize your tribe.

Humanize
your leaders, company
and brand.

Coty

+Coty Michele Scannavini


Coty Challenge: To prepare Coty for its IPO by helping to present the company in a way that aligns with its new ethos of freedom, innovation and flexibility.


Tribe Solution: Tribe crafted nine individual filmic portraits of Coty's senior management (to be showcased on their website) as emblems of Coty's new brand persona. Though these leaders had widely differing personalities and proficiency in English, Tribe illuminated the unique humanity of each leader in a way that was both true to his or her individual character and would support the brand proposition.


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Human first
story based

Hamilton

+Hamilton College The First 200 Years


Hamilton Challenge: Celebrate Hamilton's 200th anniversary by illuminating how the college holds its heritage in the context of continually providing a transformative education.


Tribe Solution: Working with Hamilton's communications team, Tribe wove together passages from historical annalist letters with stories and remarks about life at Hamilton today. Shot in winter and spring with HD, time-lapse and aerial photography, this film, both verbally and visually, reveals Hamilton's timeless beauty and soul as well as its contemporary relevance.


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We create meaningful
human connections

Hess

+Hess Values: Social Responsibility


Hess Challenge: To bring to life Hess' humanity and social responsibility.


Tribe Solution: Tribe crafted a film which re-imagined an event in the Hess' history. After 100-year floodwaters devastated the town of Minot, ND, Mr. Hess is filmed as if in a news conference, speaking to employees and locals. Our film incorporated actual newsreel clips with Tribe-directed interview and b-roll footage. Through the power of story and artistry, the film powerfully expresses the soul of the Hess brand values.


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Connections
persuade, excite and mobilize

CIT

+CIT Sunwing


CIT Challenge: To underscore Sunwing's belief in the importance of human relationships in business.


Tribe Solution: Tribe created a testimonial series featuring Sunwing's founder/CEO and the story of the successful relationship between Sunwing and CIT. Working from meticulously crafted storyboards, Tribe filmed unrehearsed interviews to show how leaders from both companies worked together to forge a mutually beneficial and rewarding partnership.


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Global Vision
Local View

Tyco

+Tyco Protecting The Magna Carta


Tyco Challenge: To humanize Tyco and the work it does, helping it more deeply and meaningfully connect to current constituents and beyond.


Tribe Solution: Tribe crafted the story of a lesser-known business vertical within Tyco and its involvement with the 800th anniversary of the Magna Carta. The film dramatizes the logistics and manpower required to protect both the document and the visitor experience. Additionally, Tribe created a graphic signature with original music to underscore the tagline "Safer. Smarter. Tyco." to be used across a series of films highlighting other Tyco verticals.


close

Coty

Humanize your leaders, company and brand.


Coty Michele Scannavini


Coty Challenge: To prepare Coty for its IPO by helping to present the company in a way that aligns with its new ethos of freedom, innovation and flexibility.


Tribe Solution: Tribe crafted nine individual filmic portraits of Coty's senior management (to be showcased on their website) as emblems of Coty's new brand persona. Though these leaders had widely differing personalities and proficiency in English, Tribe illuminated the unique humanity of each leader in a way that was both true to his or her individual character and would support the brand proposition.



Hamilton

Human firststory based


Hamilton College The First 200 Years


Hamilton Challenge: Celebrate Hamilton's 200th anniversary by illuminating how the college holds its heritage in the context of continually providing a transformative education.


Tribe Solution: Working with Hamilton's communications team, Tribe wove together passages from historical annalist letters with stories and remarks about life at Hamilton today. Shot in winter and spring with HD, time-lapse and aerial photography, this film, both verbally and visually, reveals Hamilton's timeless beauty and soul as well as its contemporary relevance.



Hess

We create meaningfulhuman connections


+Hess Values: Social Responsibility


Hess Challenge: To bring to life Hess' humanity and social responsibility.


Tribe Solution: Tribe crafted a film which re-imagined an event in the Hess' history. After 100-year floodwaters devastated the town of Minot, ND, Mr. Hess is filmed as if in a news conference, speaking to employees and locals. Our film incorporated actual newsreel clips with Tribe-directed interview and b-roll footage. Through the power of story and artistry, the film powerfully expresses the soul of the Hess brand values.



CIT

Connectionspersuade, excite and mobilize


+CIT Sunwing


CIT Challenge: To underscore Sunwing's belief in the importance of human relationships in business.


Tribe Solution: Tribe created a testimonial series featuring Sunwing's founder/CEO and the story of the successful relationship between Sunwing and CIT. Working from meticulously crafted storyboards, Tribe filmed unrehearsed interviews to show how leaders from both companies worked together to forge a mutually beneficial and rewarding partnership.



Tyco

Global VisionLocal View


+Tyco Protecting The Magna Carta


Tyco Challenge: To humanize Tyco and the work it does, helping it more deeply and meaningfully connect to current constituents and beyond.


Tribe Solution: Tribe crafted the story of a lesser-known business vertical within Tyco and its involvement with the 800th anniversary of the Magna Carta. The film dramatizes the logistics and manpower required to protect both the document and the visitor experience. Additionally, Tribe created a graphic signature with original music to underscore the tagline "Safer. Smarter. Tyco." to be used across a series of films highlighting other Tyco verticals.