Top Video Uses for Pharma Companies in 2023
In the fast-paced world of the pharmaceutical industry, staying connected and informed is crucial for success. Global pharmaceutical companies face many obstacles to releasing their products to international audiences: from communicating what’s being developed to potential investors to marketing their products to the people that need them. In 2023, video is the most important tool pharmaceutical companies can leverage to improve both internal and external communications.
Erase Language Barriers with Internal Video Communications
For internal communications, video has unlimited potential for sharing information with employees. It’s crucial for keeping employees up to date on company news, announcements, and changes. It can also be used for training purposes, allowing employees to learn new skills or procedures from the comfort of their own desks.
But when pharmaceutical companies have teams working across the globe, it can be tedious to create separate messages for each nation and language. Video gives companies the freedom to share messages with a voiceover or captioning translated into each audience’s language.
And due to the challenges of the pandemic, video has become the central way to keep remote teams connected and engaged, as it allows for face-to-face communication and collaboration even when team members are not in the same location.
Video Simplifies Pharma Stakeholder Communications
Video can also be an effective tool for external communications, particularly for reaching out to customers, partners, and other stakeholders. Pharmaceutical companies can use video to showcase their products and services, share company updates and news, and engage with their audiences. Leaders can call in real-time to events, or they can pre-record messages that will still feel authentic and impactful.
Come December each year, companies often summarize their challenges and accomplishments in a year-end report. Tribe’s clients have had great success creating year-end video reports that bring data to life and take time to thank the hard working teams that made it all happen. In 2022, Amneal created this short film with Tribe to showcase its proudest moments to its people, both internally and externally.
Amneal Year End 2022
Pharma Marketing Videos in 2023
In 2023, consumers already anticipate seeing advertisements on every webpage they visit and app they use. When video is the norm for corporations to reach people, it’s even more important to learn how to stand out. Consistent and thoughtful brand videos can build trust and credibility with consumers. They can feature your corporate leadership, sending an authentic and trustworthy message. And when videos are high-quality, customers create positive associations with the products that you’re marketing.
When you’re creating life-changing products, the videos demonstrating their potential must be effective too. Strategically shot visuals can introduce new pharmaceutical products and demonstrate how they’ll change lives.
Overall, video is a powerful tool that can help pharmaceutical companies improve their internal and external communications in 2023 and beyond. By leveraging the benefits of video, companies can stay connected and engaged with their employees and stakeholders, and ultimately drive success and growth in the fast-paced world of the pharmaceutical industry.
Manage Risk with Consistent Messaging
Presentations are a great tool for engaging an audience in person, but video ensures a consistent message every time. With multiple layers of regulation and a high level of scrutiny, communications professionals in the pharmaceutical industry must be risk-management experts. For this unique industry, video is an essential tool for internal and external communications.
Whether it’s adding on-screen disclaimers, having the ability to edit an executive who misspeaks, or simply being able to grab another take if the message isn’t quite landing, video provides the flexibility to ensure that the message is consistent and approved at all levels.