The upbeat, colorful short, produced for sales and marketing support, is honored for its use of animation and icons to convey a complex story.
CHATHAM, NJ – March 10, 2016 – A short film produced by Tribe Pictures for American Express Global Business Travel (AEGBT) was recently honored with a Gold Pixie Award. The Pixies, sponsored by the American Pixel Academy (http://www.americanpixelacademy.org), honor and promote outstanding individual work in Motion Graphics, Visual Effects and Animation.
The film showcases the benefits of having your employees working with American Express Global Business Travel. Just under two minutes in length, it screens at trade shows, plays online and is used for sales and marketing efforts. It not only gives a brief history of American Express Global Business Travel, it also demonstrates one of its products, “EXPERT CARE.” To screen the film, go to: http://tribepictures.com/final/amex-axconnect.html.
Employing a fast-paced mix of motion graphics, on-screen type treatments, animated icons, stock photography and 2-D cut-out animation, Tribe’s production delivers an information-packed story to viewers in a memorable and visually appealing fashion.
The Pixie Awards were founded in 2008 by David E. Carter, the founder of the Telly® Awards and American Corporate Identity, and editor of the Creativity Annual. Tribe’s work for corporate clients has won numerous Telly Awards over the years, but this is its first in the area of motion graphics, design and animation.
“When people think of corporate films, they often think of live action talking heads or other traditional documentary formats,” says Tribe Pictures CEO and Creative Director Vern Oakley. “But this project was a marked departure from those techniques, and that’s what the Pixie judges recognized. In this age of emojis, thumbnails and GIFs, using a highly imaginative succession of animated scenes is a great way to reinforce the information contained in the script while keeping our viewers’ attention and entertaining them, too.”
About Tribe Pictures
Tribe Pictures is an award winning, full-service video production company with offices in New York City and Chatham, New Jersey. Tribe specializes in strategic video and film solutions for Fortune 500 corporations and leading colleges, universities and non-profits. For 30 years, Tribe has successfully produced purposeful films through an artful blend of strategic messaging, storytelling and a fine-craft perspective in filmmaking. With a mission of “humanizing the most successful companies in the world,” Tribe has created compelling content for such household names as American Express, Colgate-Palmolive, Coty, Hamilton College, Hess, Kenyon College, KPMG, Montefiore Medical Center, Stanley Black & Decker and others. The company brings subject-matter and storytelling expertise to areas such as culture change, human resources and investor relations, and is known for its work with corporate CEOs. Led by Founder and Creative Director Vern Oakley, Tribe’s work has been recognized with over 500 awards including a Gold Dolphin from the Cannes Corporate Media & TV Awards, a Gold Camera from the US International Film & Video Festival, multiple Golden Eagles from CINE (Council on International Nontheatrical Events), scores of best in shows from Telly Awards, Aurora Awards, CASE Awards and many other industry accolades.
About American Express Global Business Travel
American Express Global Business Travel enables corporations and empowers business travelers with insights, connections and exceptional customer service on a global scale. Through technology and information, American Express Global Business Travel provides leading travel solutions, integrated consulting services, proprietary research, and end-to-end meetings and events capabilities. These innovative offerings enable clients to optimize the return on their travel and meetings investments. American Express Global Business Travel has operations and network partners in nearly 140 countries worldwide with approximately 12,000 employees. American Express Global Business Travel ranked first among corporate travel providers in the 2015 Corporate Travel 100 (“CT100”), an annual listing compiled by Business Travel News which ranks companies with the largest volume of U.S. air bookings. Learn more about how American Express Global Business Travel connects the world at amexglobalbusinesstravel.com and twitter.com/amexgbt.
American Express Global Business Travel (“GBT”) is a joint venture that is not wholly-owned by American Express Company or any of its subsidiaries (“American Express”). “American Express Global Business Travel,” “American Express” and the American Express logo are trademarks of American Express, and are used under limited license.