One of the most wonderful aspects of film is that it is such a compelling medium for persuasive stories. The right expert interviews combined with incredible b-roll visuals can change anyone’s mind. This is why climate change-focused documentaries like Seaspiracy and I Am Greta are on the rise. As filmmakers, we have the responsibility to […]
CEO Disease: It’s dangerous and contagious. We at Tribe Pictures may not be medical experts, but we do have the cure for the executives in your organization. The Symptoms: Oblivious Leadership & The Timid Team One of the most insidious characteristics of CEO Disease is that the sufferers are blind to how their moods and […]
Personal anecdotes humanize us. You don’t need to see yourself as a storyteller to work in personal details that will connect you to your audience. A short few words about your personal stake in the message can have a big impact. Your Personality Creates Connections For example, say you’re opening a new office in South […]
Your smile can say a lot more about you than you might expect. Our primitive brains evaluate the smiles of others for our safety. We can instantly tell whether it’s authentic or forced. Instinctively, Smiles Mean Survival Body language professional Mark Bowden explains that we can’t simply flash a quick or toothy smile. The right […]
When you’re preparing to go on camera, you’ll be thinking about what you’ll wear, how you’ll answer questions, whether you’ll be able to fit the shoot in between your other meetings. Your trusted advisor is there to figure out the less tangible stuff. By looking at your communications strategy from the outside in (or the […]
When a CEO steps in front of the camera, they have to accomplish a daunting job. First, they must represent their company with professionalism and authority, while remaining open and approachable. They also have to nail all the logistical numbers. And the executive must deliver their message with authenticity, or no one will listen. To […]
The post-COVID film industry is facing raised costs and delayed production schedules. At the same time, there’s a renewed demand for greener production practices. So, how can productions proceed efficiently while maintaining a safe and eco-friendly environment? COVID’s Impact on Existing Sustainability Efforts The film industry has been working overtime for the past decade to […]
Rather than connecting with outside investors or potential new hires, sometimes your corporate video needs to reach an internal audience. Speak to your employees by actually speaking to them on camera. Gather a small team of people who represent the viewers your video hopes to reach. When you do, your audience will see themselves on […]
We live in a digital video world. Global culture has embraced video as the ultimate communications currency. 89% of video marketers say video gives them a good ROI, and 86% of people want to see more video from brands. If your company hasn’t explored video as a corporate communications strategy yet, it’s time. Collaborate Better […]
Videos shot in the direct-to-interviewer make viewers aware that your subject is having a conversation with someone else. Whether the interviewer is on- or off-camera, this approach can spark a powerful connection with your audience as they witness your passion in conversation. The Speaker Maintains Control Many leaders don’t feel comfortable speaking directly to a […]