Emotional connection is the big difference between videos that simply share information and those that evoke action. In certain situations, it doesn’t matter how you deliver the message—if you’re announcing something like bonuses or layoffs, viewers will hang on every word. But if you want them to do more than listen—if you want them to […]
Many of us grew up with the common belief that great leaders are decisive, clever, results-oriented, and sometimes heartless individuals. It seemed that all that counted to these driven people was the bottom line; all that mattered was winning. Indeed, some leaders out there still adhere to this model. While the appropriate allocation of resources […]
In the last few years, the world has proven its ability to change on a dime. It’s more important than ever for corporate executives to be masters of communication during periods of fluidity in their company, industry, or across the globe. Use Video to Master Your Corporate Legacy In the corporate world, legacy is everything. […]
The best companies work hard to build a strong culture of teamwork where each individual contributor is a valued and necessary part of the whole. Those coworkers are a dependable and cohesive team. So when a crucial member of your team leaves, it’s a huge interruption—and it can make even bigger waves for employee satisfaction […]
Speaking on camera is a vulnerable experience. Leaders who are unfamiliar with the process tend to approach it with skepticism and concern. Being on a video set can feel overwhelming and intimidating. Executives may fear a poor performance reflects poor leadership qualities. Just the feeling of being out of their element creates communication barriers that […]
Video has the power to inspire, connect, and motivate. Moving visuals, powerful interviews, and emotional music combine to tell a story that can change the way your employees feel about your company. Video’s staying power is why we believe it is one of the most powerful forces for a productive workforce. Video Connects Employees to […]
As companies continue prioritizing environmental, social, and governance (ESG) initiatives, it’s become crucial to effectively communicate progress and impact to key stakeholders. Video is an engaging and compelling way to highlight your company’s ESG programs, share company values, and build trust in your brand. Highlight Key Metrics and Milestones in ESG Video When shaping up […]
Video has been a powerhouse for many years when it comes to business communications, marketing, year-end reports, and more. The stats about video marketing use in 2022 are stronger than ever. If your company still isn’t reaching its maximum video potential, here’s what you need to know: In 2023, Video Demand Will Continue to Grow […]
Corporate video is a powerful tool that can be used to support diversity, equity, and inclusion (DEI) initiatives in the workplace. Companies can use video to engage employees consistently and conveniently for large-scale improvements. DEI Video Shapes your Company Story By creating videos that showcase diverse perspectives and experiences, companies can help to raise awareness […]
It’s hard to miss the hype around AI tools online today. Just a few years ago, AI seemed mysterious and futuristic, straight out of a robot takeover movie. But now, artificial intelligence is making our world more accessible with tools for increasing efficiency and expanding communication. And when used for business, it’s actually making us […]