Before starting any video project with a corporate client, we ask a couple of core questions: – What message will your video send? – Who is your video’s audience? – What do you want your video to accomplish? A successful video is an effective video Some clients that are new to using video in a […]
Free video platforms, namely YouTube, changed the world forever. Each day, creators upload hundreds of hours of infinite wisdom, political analysis, personal moments, global news, and cat videos to digital video platforms like TikTok, Vimeo, Instagram, Facebook, Twitch. And they cost us nothing to watch. Well…not exactly. Digital Video Pays for Itself Advertising pays for […]
Video is all around us now. It’s unavoidable. But if you were born before the 1990s, you probably remember a time when it wasn’t. Film, television, and digital video have all been groundbreaking technologies for each generation. Baby Boomers remember when you could count the number of television channels on one hand. Generation X grew […]
The simple answer to your question is…probably more than you think. The Agency Video Strategy Experiment I’m part of a group of agency owners, whose companies span from wine bottle design to energy industry PR. As an experiment, I asked what they thought different types of videos would cost to produce: Super Bowl commercials, 1 […]
How do you know your video is going to actually resonate with your audience? How can you be sure they’re going to do, think, say, feel, buy, or buy into what you want them to? Respect your audience’s needs Many people start off with, “I have to tell you this,” as opposed to, “How can […]
When casting real people for your corporate video, your instinct might be to look for ready-made, 5-star performers. But perfect casting for your business story probably doesn’t look like the perfect employee. Cast real people, not picture-perfect ones The people who tell their stories for Hollywood documentaries are cast for their complexity. They’re the socially […]
Many of the CEOs who run top companies around the world have made themselves celebrities: Elon Musk, Mark Zuckerberg, Richard Branson. But how many of them star in their own Super Bowl commercials? Here are Tribe Pictures’ top five Super Bowl commercials featuring CEOs, Chairmen, and other C-Suite executives. 1. Jeff Bezos, Amazon 2. […]
Every week, I work out with my trainer Joe Farese. Joe is an exercise coach, who also happens to be an award-winning amateur body builder. While I’m not looking to bulk up myself, his experience as a body builder has taught him many important lessons about the human body that he passes on to me. […]
In early 2020, we were all called to a higher purpose—to work together to overcome this terrible tragedy. From TV commercials to corporate communications, there was a widely-shared attitude that ‘we can overcome this, we’ll work together.’ Things are different now. Our feelings have been modulating both up and down as we’ve gone through such […]
“An old trick well done is far better than a new trick with no effect.” – Christian Banach Tribe Pictures hasn’t stayed open for three and a half decades by reinventing the wheel each time we get a new project, client, opportunity. While that may sound fun, it’s a waste of time and resources…and money. […]