What Is A Brand Film?
Corporate video strategy for brand films is changing. More than an advertisement or promotion, brand films are a genre of corporate film unlike commercials on broadcast media. Unlike the average brand video, which usually pushes one basic message, today’s most effective brand films are stylized and carefully crafted pieces of media designed to entertain, inspire, and educate your audience.
Brand films require a rock solid partnership between your company and a creative corporate video agency that will take the time to learn about your brand and general marketing in order to help you incorporate a strong corporate video strategy. Marketing videos need to have cinematic-style production and meaning-based scripts that tell a story.
As video has moved away from broadcast, leaning heavily into digital modes of consumption like streaming and social media, communicating a brand’s identity has become more important than listing accomplishments or pushing products and services. As brands seek to establish a stronger internet presence and marketing strategies evolve online, video has proven to remain an effective method to disseminate your company’s message. The differences lie in what components are now most effective in building trust and interest in your company via brand films: meaning, compassion, stories, and relationships.
What Makes a Great Company Branding Video?
A great brand video can be shared on multiple platforms in its entirety, but can also be shortened into bite-sized content for reposting and refreshing your brand’s image in the minds of viewers. A series of brand videos can have a particularly good ROI for global Fortune 500 companies, as they can showcase branches in different countries and emphasize your company’s growth and impressive global reach. This kind of evergreen brand video marketing is an extremely cost effective way to get your brand’s message online and keep it relevant.
The best marketing videos for corporate organizations balance information and education with entertainment and emotional engagement, making the macro, micro – the collective, personal. They catch and keep the audience’s attention via meaningful stories and dynamic filming, and they are uniquely tailored to your company’s purpose, reaping tangible results and building trust in your brand.
Employer Branding Video
Tribe Solution: Driven by a voice track that is fun, informative and humorous we used a combination of stock shots and original cinematography pulled from the longer story pieces to portray an array of promising career opportunities at BASF....(more)
Tribe Solution: Driven by a voice track that is fun, informative and humorous we used a combination of stock shots and original cinematography pulled from the longer story pieces to portray an array of promising career opportunities at BASF.
What Should Your Brand Film Include?
The key to making a rhetorically effective brand film is to focus on your company’s values and how they relate to the values of your target audience. Ideally, your video should also include a ‘call to action’ to inspire your viewers to share, like, or talk about your brand. A brand film needs to feel authentic and exciting so your audience is unlikely to forget your message.
Consumer Engagement Video
Tribe Solution: Personalizing the impact of SB&D's industrial tools, hardware and services was the trick. Tribe created an emotional connection with a concept, script and film that shows how the rhythms of everyday lives are enriched by the brand. The expanse is global. The vibe is deeply personal....(more)
Tribe Solution: Personalizing the impact of SB&D’s industrial tools, hardware and services was the trick. Tribe created an emotional connection with a concept, script and film that shows how the rhythms of everyday lives are enriched by the brand. The expanse is global. The vibe is deeply personal.
An easy way to ensure this is by having pre-interviews with current employees as part of your video’s pre-production checklist. This will give your corporate video agency the most up to date look at how your company values are put into practice, and will help determine who should be interviewed and presented in your final video.
However, if you want to create truly inspiring brand videos, then you must make sure your videos show the ‘bigger picture’ goals of your organization by telling the emotionally moving stories of individuals. Cinema’s ability to forge empathy between a viewer and a subject should be utilized by brands as much as possible. It is one thing to put a graphic up in your corporate brand videos that states how much money your company has donated to a charity; it is another experience for a viewer to watch an emotional testimonial from someone who has directly benefited from your company’s charitable outreach.
The Tribe Pictures team’s goal is to help our partners find creative solutions to industry obstacles, disrupting the pattern of traditional corporate branding videos with cinematic-style video production, scripts based in authentic storytelling, and scores that connect and enhance these two components.