Employee Welcome Videos

Create Welcoming Onboarding Videos for New Employees

Any employer knows that the employee onboarding and training process is a significant cost in time and capital. And with employee turnover being as volatile as it is in today’s market, welcoming and training processes for new hires need to be something special – not like the onboarding videos and paperwork they’ve done for every other job they’ve ever had.

Video has become a popular, nearly universal part of corporate introduction and communication processes for new employees, whether onboarding, training, or internal communications videos. Naturally, just as you invest in the satisfaction and well-being of your current employees, you should treat your new hires just the same. Invest in creating a truly engaging, welcoming film experience for your new talent by working with the right corporate video producers.

Why Your Company Welcome Video for New Hires Matters

Like we said – employee onboarding and training is an involved and costly process. Some employers fail to update or improve old welcome videos because of this; it costs a lot, and employee turnover is at a rate where they wonder, Is it worth it? We believe it is. In fact, for employers looking to save money on the onboarding process, effective welcome videos for the new members of your team can streamline employee introduction, saving time and money.

There’s also a scientific benefit of producing a high-quality company introduction video. Humans are visual creatures. It’s estimated that information absorption and retention of visual stimuli is processed over 50,000 times faster than text. Video information retention sits anywhere from 90-95%. And because audio can enhance that visual experience, when done correctly, utilizing a company welcome video not only saves you time and money, but it also increases the efficacy and consistency of your onboarding process.

What Should be Included in a Company Onboarding Video

Videos introducing new employees to your company’s culture and procedure need to perform several tasks at once. This makes it all the more important to partner with a corporate video production team that understands creative video strategy and knows how to tailor a welcome film to your company’s unique needs.

If you think about it, a company welcome video is a company culture video, meet the team video, CEO video message, and training video, all at once. And the potential of a video that does all this effectively will not only get you results in increased employee engagement and retention, but it will streamline company culture and procedure, and it will be easy to re-use and update as needed.

Important things to include in your welcome video for new hires:

1. Who We Are
Introduce yourself – literally. This is a great place to have the founder, partners, and/or CEO do a video message to welcome new talent to the team.

2. What We Do
Tell your new hires what it’s like to be a part of the company at-large, as well as what it’s actually like to work in the office day-to-day. You’d do well to include candid workplace shots and employee testimonial videos for this.

3. Why We Do What We Do
People are attracted to and inspired by shared values. What drives your company? What core values are important to how you operate as an organization, and what do you expect your employees to value?

4. What Our People Do
We have to get the core information into this company welcome film, after all. Introduce employees to standard procedures, processes, assignments, and ethical expectations. A good option here is to include cameos from other team members, or even a-day-in-the-life-of video clip.

5. Where We’re Going, Together
End your company welcome video on a positive note. Keep it focused but open-ended. You’ve told the story of your company and begun the story of your new hires in this video; there will be more stories to tell as they journey through their career at your company.

The key here, mechanically, is to integrate all these things seamlessly while keeping a short and digestible format. It has to be done in a way that’s informative, entertaining and engaging. If you can do that effectively, you’ll make employees feel familiar and comfortable with company hierarchy and process, and you’ll also make them feel engaged – like they’re immediately a part of the team.

Tribe Pictures: Production Partners to Help You Create Your Best Company Welcome Video

Our team of writers, directors and producers understand that even though every company welcome video for new hires needs a few standard things, no company intro video should be standard. Our clients’ stories, needs, wants, and styles all affect how we help them integrate the various aspects of their onboarding videos.

Every company’s culture is different, and you want your welcome video to show your new employees that they’ve got a special part to play in your organization. That means a welcome video that reflects the unique aspects of your company’s identity and its story. Tribe understands what goes into truly effective, creative corporate video production, and can help your organization welcome your new talent in a way that makes them want to stay with you for a long time to come.

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Companies We Have Worked With

American Express logo
Our projects with this multinational financial services company include videos that supported CEO personal appearances, B2B marketing videos, talent acquisition videos and internal training videos for Code of Conduct.
BD logo
Work with this medical device technology company included CEO / employee communications videos, important post-merger communications, videos promoting ethics and compliance, and various interactive medical training videos.
BHP logo
This leading global resources company turned to Tribe for CEO leadership videos as well as corporate communications, specifically around change management and community affairs videos.
Colgate Palmolive logo
For over ten years we have collaborated with this global consumer brands company on videos for their legendary employee recognition program. This partnership has literally brought inspirational stories of outstanding achievement from every corner of the globe to the annual board of directors meeting in New York. Tribe also produced videos on corporate values, sustainability and culture for Colgate-Palmolive.
Hess logo
Our partnership with Hess Corporation started with a small internal communications video project that grew over the years to include Brand videos for the company website, investor relations videos, CEO communmications, talent acquisition videos and community affairs videos.
KPMG logo
Our work for this "big four" accounting firm has spanned decades and includes onboarding videos for HR, recruiting videos for both campus and experienced hires, leadership videos, ethics & compliance training videos and B2B marketing videos.
Merck logo
Our collaboration with one of the largest pharmaceutical companies in the world focuses on corporate affairs videos, video of facility tours, and executive communications films.
Quest Diagnostics logo
We helped this clinical laboratory document an anniversary celebration on film, and worked with them on their investor relations videos, corporate and employer brand videos, and produced videos for HR talent acquisition.
UBS logo
We've partnered with UBS Financial Services to create videos for client outreach, financial adviser support videos, and product and services marketing videos.

Every company is different and has unique needs. We offer a wide variety of videos to answer any communication challenge. These are our specialties:

Meet Our Chief Storyteller

Vern Oakley is a veteran filmmaker, teacher, speaker, and industry thought leader. Vern's mission is to help institutions and business leaders authentically connect to and mobilize their tribes by crafting great stories that speak to the people who matter most.