Why Make An Employee Training Video?
Onboarding and training employees is often a long and costly endeavor. Companies that have hired talented new people want to get them caught up on the important rules and regulations of the industry as soon as possible.
Using video to train employees is an extremely cost-effective way to make sure your workforce is receiving uniform training, without the variation and human error involved in traditional classroom training. Watching videos allows viewers to learn at their own pace, as they are able to stop and start the training videos at will, or even replay certain portions to ensure they have absorbed all of the information. Especially for younger hires who grew up watching YouTube tutorials, video is the preferred medium for education and utilizing video training shows that your company is digitally savvy and up-to-date.
New research also suggests that the average person’s attention span is getting shorter in the age of social media and the internet, so companies need to adjust their traditional idea of employee training to address this change. Rather than hour long in-person training sessions, video training can be broken up into short, easily digestible segments with clear topics, so trainees know exactly what they are going to learn about and can easily return to specific videos if they need a refresher on just one subject. These shorter videos will keep employees engaged, and allow them to take a moment to process and refocus before continuing their training. The videos can include graphics, subtle sound effects, and changing visuals to help keep an employee focused on processing new information.
Once you have decided to make training videos for your employees, it is important to take advantage of the full power of the medium to not only educate your new employees, but also inspire and connect with them.
Inspire & Motivate Your Employees
There are limitless possibilities when making corporate videos, so it is important to tailor your video content to your company’s ideals and brand. A good employee training video should not consist solely of rules and information specific to your company, but should also present your company’s unique outlook and culture to employees. Upbeat music, animation, and humor are all excellent ways to keep your employees enthusiastic and engaged throughout the onboarding process. Incorporating footage of real employees and messages from leadership can also help show trainees how the rules and regulations they are learning about will play a part in their actual day to day life at the company.
Great employee training videos should also double as welcome videos for new employees, as this is another chance for your company to emphasize the great work you do and what your employees in training can expect. Make sure to always connect important rules back to your company’s values to emphasize that following the rules will help create the best possible work environment for your employees. Especially in industries where health and safety are concerns in the workplace, emphasizing that the rules are not arbitrary but were created to protect both employees and the company will encourage compliance.
The most important benefit of making your own training videos is that you get to control the message, and can therefore personalize videos to best engage your new employees.