Onboarding and training employees is often a long and costly endeavor. Companies that have hired talented new people want to get them caught up on the important rules and regulations of the industry as soon as possible. Using video to train employees is an extremely cost-effective way to make sure your workforce is receiving uniform training, without the variation and human error involved in traditional classroom training.
Watching videos allows viewers to learn at their own pace, as they are able to stop and start the training videos at will, or even replay certain portions to ensure they have absorbed all of the information. Especially for younger hires who grew up watching YouTube tutorials, video is the preferred medium for education and utilizing video training shows that your company is digitally savvy and up-to-date.
Employee training videos are also a multi-faceted tool for your organization. Of course, they inform new employees of pertinent procedural information, but a quality training video will also be a welcome video and a company culture video all at once. As a business, your video project for training and welcoming new employees needs to balance education, empathy and entertainment.
Understand the Anatomy of an Effective Training Video
New research strongly suggests that the average person’s attention span is getting shorter in the age of social media and the internet, so companies need to adjust their traditional idea of employee training to address this change. Rather than hours long in-person training sessions, video training can be broken up into short, easily digestible segments with clear topics, so trainees know exactly what they are going to learn about and can easily return to specific videos if they need a refresher on just one subject.
These shorter videos will keep employees engaged, and allow them to take a moment to process and refocus before continuing their training. The videos can include graphics, subtle sound effects, and changing visuals to help keep an employee focused on processing new information. In many sectors where new employees need to understand legally-mandated safety procedures, including a small recap or quiz at the end of each segment is a great way to reinforce vital procedural information.
Once you have decided to make training videos for your employees, it is important to take advantage of the full power of the medium to not only educate your new employees, but also inspire and connect with them. It’s not just how you format your training video that matters – it’s also how you choose to present your message.
Inspire & Motivate Your New Employees
There are limitless possibilities when making corporate videos, so it is important to tailor your video content to your company’s ideals and brand. A good employee training video should not consist solely of rules and information specific to your company, but should also present your company’s unique outlook and culture to employees.
Upbeat music, animation, and humor are all excellent ways to keep your employees enthusiastic and engaged throughout the onboarding process. Incorporating footage of real employees and messages from leadership can also help show trainees how the rules and regulations they are learning about will play a part in their actual day to day life at the company.
Producing Welcoming Employee Training Videos
Great employee training videos should also double as welcome videos for new employees, as this is another chance for your company to emphasize the great work you do and what your employees in training can expect. Make sure to always connect important rules back to your company’s values to emphasize that following the rules will help create the best possible work environment for your employees.
Especially in industries where health and safety are concerns in the workplace, emphasizing that the rules are not arbitrary but were created to protect both employees and the company will encourage compliance. This is another reason including a video message from the CEO to personnel is a good idea in any kind of employee engagement video. Feeling a personal connection to the leadership of the company makes new hires more comfortable, and makes them feel a part of your organization from the get-go.
The most important benefit of making your own training videos is that you get to control the message, and can therefore personalize videos to best engage your new employees. The key is to work with video production partners who are interested in telling your story on your terms.
Corporate Video Production for Effective Employee Education
The Tribe Pictures production team is, in every project, focused on what your company wants to get across, as well as who you are as an organization. Believe it or not, creative video strategy for employee training pieces can gracefully weave storytelling into a subject that seems purely procedural. And this is important; training videos that are cold and presentation-like are less accessible, less welcoming and less effective than warm, personal videos that inform your new employees while inspiring them and making them feel welcome.
Video is a much more effective tool when you back facts and figures with a compassionate context; and your employee training video will get you tangible results in streamlining training, improving informational retention, and integrating new hires into your company culture.
Every company is different and has unique needs. We offer a wide variety of videos to answer any communication challenge. These are our specialties:
Brand videos communicate who you are, what you do and why you do it.
To engage your investors we’ll turn prose into pictures and ideas into images.
CEO messages, employee profiles, vision and value videos – we mobilize your Tribe.
Environmental, Social & Governance
Videos designed to communicate and reinforce corporate commitment to key social issues.
HR & Recruitment
In a competitive job market, our videos will help you hire the best and keep them.
Mergers & Acquisitions
As work environments change, videos inspire employees to move in the same direction.