Video for Educational Institutions

We leverage the power of film to help you connect to the people that matter in a deeply human way, making them feel, give, act, change and mobilize. Because people are inspired by stories about people. We hope you’ll be moved by some of the inspiring videos made for colleges and universities. From new student admissions films to alumni appreciation campaigns, we use video to show off the people and stories at your educational institution that make it a unique and vibrant campus.

Cornell College has a unique curriculum: their classes are a block schedule rather than semester. Potential applicants and their parents are wary of something unfamiliar. Plus, the College is small and perceived to be in the middle of nowhere. What to do? In a series of six videos, we focus on how immersed students are in their learning, how the College provides a myriad of off-campus courses around the world and prepares its graduates to hit the ground running as they go on to graduate school and their careers. This is the centerpiece

Video Can Recruit, Engage, And Inspire

Networking giant Cisco says video will account for 84% of all internet traffic this year. So, it’s important to find the balance between quantity and quality to send messages about your college or university. Luckily, there are many stories about an academic institution that are conveyed well on camera. Great footage shot on campus can show prospective students (and their parents) what the campus culture and daily life is really like. Capture the excitement of your student body and the innovation of your research program. You can also include student and administrator interviews to create emotional connection and inspire viewers to apply to your program, donate to your campaign, and celebrate your achievements along with you. Video ensures the delivery of your message when your on-camera leaders set the right tone and the production team does the rest.

Scripps College was launching a new donation campaign. So we had women from across the campus tell us what donations will do for their education. The theme “We Want More” captures the larger impact of an academic fundraiser. That money will strengthen the academic programs as well as the lifelong impact that Scripps College has on its community.

Share Your Organization’s Story On Camera

Video gives your institution an excellent opportunity to share why you are different and why that matters. From a unique curriculum to new campus additions, every college or university needs to market their advantages to prospective students. Showcase excellent achievements in research or outstanding faculty with video. Or celebrate your institution’s history on-camera. Videos that boast the long-term impact it has made on its students, community, nation, and the world excite people. You can use video to honor famous alumni or to introduce current members of your institution who are ready to make their own contributions to the world.

Tribe carefully selected passages from annalist letters to shape the content of this film. Woven together with stories and remarks about life at Hamilton today, this illuminated how the college has changed and yet stayed the same over 200 years. We shot in winter, spring and at commencement, using high-definition cameras, time lapse and a mini-copter for aerials, to capture the spectacular beauty and remoteness of their campus.

Recognize Your Tribe Through Video

Institutions and organizations today are expected to utilize digital video and social media. Build your online presence with meaningful and visually engaging video content. Tribe’s academic clients have harnessed the power of video to tell stories about their athletic achievements, scientific innovations, historic milestones, and countless excellent students. When videos about a college or university are short and straightforward, they are easily shareable on social media. With a personal touch, your educational institution can share your culture and values with large audiences and reach an even wider audience than ever before.

In addition to a main launch film that integrates experiences across schools and graduate and undergraduate programs, Tribe produced a series of modules that personify how Washington University in St. Louis and its students impact the world. This particular video reflects the University’s continued support for its faculty’s ground breaking research and student involvement in cutting edge projects.

Mobilize Your University’s Tribe

Tribe’s campaign films have helped educational institutions raise over $8.6 billion.

  • Washington and Lee University – $542 million Echoes of the Past, Voices of the Future
  • Lafayette College – $400 million Live Connected Lead Change
  • University of Connecticut – $600 million Our University. Our Moment
  • Illinois Wesleyan University – $125 million Transforming Lives
  • Princeton University – $2 billion Aspire
  • Washington University in St. Louis – $2.2 billion Leading Together
  • Agnes Scott College – $100 million The Greatness Before Us
  • Kenyon College – $230 million We Are Kenyon
  • NYU School of Law – $400 million Where We Stand
  • Scripps College – $175 million
  • Swarthmore College – $200 million The Meaning of Swarthmore
  • Wake Forest University Baptist Medical Center – $125 million Sustaining the Miracle
  • Gettysburg College – $100 million The Unfinished Work
  • Amherst College – $270 million Terras Irradient
  • Dartmouth College – $569 million Mentors
  • Kenyon College – $125 million Claiming Our Place
  • NYU School of Law – $450 million Lead the Way
  • Yale Divinity School – $40 million

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Companies We Have Worked With

American Express logo
Our projects with this multinational financial services company include videos that supported CEO personal appearances, B2B marketing videos, talent acquisition videos and internal training videos for Code of Conduct.
BD logo
Work with this medical device technology company included CEO / employee communications videos, important post-merger communications, videos promoting ethics and compliance, and various interactive medical training videos.
BHP logo
This leading global resources company turned to Tribe for CEO leadership videos as well as corporate communications, specifically around change management and community affairs videos.
Colgate Palmolive logo
For over ten years we have collaborated with this global consumer brands company on videos for their legendary employee recognition program. This partnership has literally brought inspirational stories of outstanding achievement from every corner of the globe to the annual board of directors meeting in New York. Tribe also produced videos on corporate values, sustainability and culture for Colgate-Palmolive.
Hess logo
Our partnership with Hess Corporation started with a small internal communications video project that grew over the years to include Brand videos for the company website, investor relations videos, CEO communmications, talent acquisition videos and community affairs videos.
KPMG logo
Our work for this "big four" accounting firm has spanned decades and includes onboarding videos for HR, recruiting videos for both campus and experienced hires, leadership videos, ethics & compliance training videos and B2B marketing videos.
Merck logo
Our collaboration with one of the largest pharmaceutical companies in the world focuses on corporate affairs videos, video of facility tours, and executive communications films.
Quest Diagnostics logo
We helped this clinical laboratory document an anniversary celebration on film, and worked with them on their investor relations videos, corporate and employer brand videos, and produced videos for HR talent acquisition.
UBS logo
We've partnered with UBS Financial Services to create videos for client outreach, financial adviser support videos, and product and services marketing videos.

Every company is different and has unique needs. We offer a wide variety of videos to answer any communication challenge. These are our specialties:

Meet Our Chief Storyteller

Vern Oakley is a veteran filmmaker, teacher, speaker, and industry thought leader. Vern's mission is to help institutions and business leaders authentically connect to and mobilize their tribes by crafting great stories that speak to the people who matter most.