A Storytelling’s Medium

We receive information from a hundred different sources a day. But which methods capture our attention, and which are immediately forgotten? Steve Clayton suggests putting yourself in the shoes of the receiver to understand what method might catch their eye. In the final segment of our series, Clayton and I explore the ways he’s broken through to audiences. Sometimes, that might mean hopping on a successful trend, but it also might mean doing the unexpected, like giving out paper booklets at a high-tech artificial intelligence convention. Get some ideas watching our final interview segment here:

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