Actavis Challenge:

Communicate the culture, global strength, and opportunity of the Watson & Actavis merger to the newly combined workforce, the media, investors and stakeholders around the world.

Tribe Solution:

Tribe assembled an international team of talent to create – from script through global production to final edits –two videos that humanized all aspects of the new company. The global span and all-inclusive nature of the content ensured broad representation and the greatest possible connection between the newly merged workforce and its now unified company.

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Creative Director: Vern Oakley
Producer: Jim Calabrese
Director: Jim Calabrese, Sebastian Cardemil, Vern Oakley
Writer: Peter Van Dijk
DPs: Dan Karlok, Eric Westpheling, Francesco Arcidiacono, Harmeet Basur
Editor: Mark Block
Production Italy: Giacomo Arrigoni Productions (IQ)
Production India: Riverbank Studios (IQ)
Music: Extreme Music


2012- Gold Award – Aurora Awards
2013- Award of Distinction- Communicator Awards
2013- Award of Merit- Accolade Awards
2013- Silver Medal- Telly Awards
2013- Golden Eagle- CINE Awards

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“It’s one thing to understand the role of video in business communication, it’s another to know how to use video to solve actual business problems. Vern Oakley gets that.”


When you work with Tribe, you’ll get…