Brand Marketing Videos
Values • Purpose • Employer Branding • Consumer Engagement
The best corporate branding videos bring to life a company’s values, purpose, culture, history, and goals. They take great care to consider the intended audience and the delivery point of view. For instance, in an employer brand video for recruiting top talent, who better than your employees to champion your message? These select Tribe videos–one to illustrate company values, one to inspire with purpose and potential, one to attract through employer branding, and one to engage customers– express the essence of their unique brand through the humanizing smiles of employees or the life-changing benefits of their products and solutions.
Employer Branding Video
The Challenge: BASF wanted to generate awareness and excitement about their brand as an employer of choice, especially among millennials, while at the same time engage their employees around the campaign theme - BELONG....(more)
Tribe Solution: Driven by a voice track that is fun, informative and humorous we used a combination of stock shots and original cinematography pulled from the longer story pieces to portray an array of promising career opportunities at BASF....(more)
The Result: This BASF brand film connected to the millennial prospects’ sense of who they are and how they want the company they choose to work for to not only make a product or sell a service, but to make a difference as well…oh, and to provide flexible hours....(more)
Values Video
The Challenge: Sumitomo is a vast and complex company with a long history rooted in guiding principles or values. The leadership at Sumitomo needed to capture the spirit, vision, and values that permeate the company and that drive its success....(more)
Tribe Solution: Tribe conceived, wrote and produced this overview of Sumitomo’s values, using mostly existing stock footage manipulated with a Japanese “paint brush” style graphical treatment. The video was promoted via Sumitomo’s internal networks to foster employee engagement and a re-commitment to the company’s values....(more)
The Result: Because Sumitomo is a “sogo shosha” (or general trading company) with a very wide range of diversified business lines servicing many global markets, it is inherently difficult to tie the company to one culture. An artful company values video, that is thoroughly steeped in Japanese history and business culture, was just what Sumitomo needed to express a company-wide connection with a commitment to a shared mission....(more)
Consumer Engagement Video
The Challenge: How to illustrate the global, everyday-impact of Stanley Black & Decker across its full industrial portfolio....(more)
Tribe Solution: Personalizing the impact of SB&D's industrial tools, hardware and services was the trick. Tribe created an emotional connection with a concept, script and film that shows how the rhythms of everyday lives are enriched by the brand. The expanse is global. The vibe is deeply personal....(more)
The Result: The musicality of tools in this creative corporate branding video, entitled “Symphony,” was music to the ears of the investor relations team. It struck a chord in the very audience they were trying to move....(more)
Purpose Video
The Challenge: How to engage all company stakeholders around the values that are the bedrock of Hess Corporation, while pointing to a bright and promising future ahead?...(more)
Tribe Solution: Working with the theme “The Future is in Our Hands” we utilized a picture frame transition to show employees from across the organization literally holding up a vision of the company’s growth. We heard from top leaders as well as mid-level managers and associates speaking about their pride in how the company as a whole lives true to their six corporate values....(more)
The Result: Hess stakeholders came away from this company values video with a visceral feeling that the next 100 years of Hess are in capable hands, and based on the ingrained values Hess holds to, will be as storied and inspiring as the first century of Hess growth....(more)
Companies We Have Worked With
