Leadership - Chatham Branding - New York Investors Communication - Jersey City Employee Engagement - Chatham College/University - New York

Brand Marketing Videos

ValuesPurposeEmployer BrandingConsumer Engagement

The best corporate branding videos bring to life a company’s values, purpose, culture, history, and goals. They take great care to consider the intended audience and the delivery point of view. For instance, in an employer brand video for recruiting top talent, who better than your employees to champion your message? These select Tribe videos–one to illustrate company values, one to inspire with purpose and potential, one to attract through employer branding, and one to engage customers– express the essence of their unique brand through the humanizing smiles of employees or the life-changing benefits of their products and solutions.



Values Video

The Challenge: Sumitomo is a vast and complex company with a long history rooted in guiding principles or values. The leadership at Sumitomo needed to capture the spirit, vision, and values that permeate the company and that drive its success....(more)

Tribe Solution: Tribe conceived, wrote and produced this overview of Sumitomo’s values, using mostly existing stock footage manipulated with a Japanese “paint brush” style graphical treatment. The video was promoted via Sumitomo’s internal networks to foster employee engagement and a re-commitment to the company’s values....(more)

The Result: Because Sumitomo is a “sogo shosha” (or general trading company) with a very wide range of diversified business lines servicing many global markets, it is inherently difficult to tie the company to one culture. An artful company values video, that is thoroughly steeped in Japanese history and business culture, was just what Sumitomo needed to express a company-wide connection with a commitment to a shared mission....(more)


Purpose Video

The Challenge: How to engage all company stakeholders around the values that are the bedrock of Hess Corporation, while pointing to a bright and promising future ahead?...(more)

Tribe Solution: Working with the theme “The Future is in Our Hands” we utilized a picture frame transition to show employees from across the organization literally holding up a vision of the company’s growth. We heard from top leaders as well as mid-level managers and associates speaking about their pride in how the company as a whole lives true to their six corporate values....(more)

The Result: Hess stakeholders came away from this company values video with a visceral feeling that the next 100 years of Hess are in capable hands, and based on the ingrained values Hess holds to, will be as storied and inspiring as the first century of Hess growth....(more)


Employer Branding Video

The Challenge: BASF wanted to generate awareness and excitement about their brand as an employer of choice, especially among millennials, while at the same time engage their employees around the campaign theme - BELONG....(more)

Tribe Solution: Driven by a voice track that is fun, informative and humorous we used a combination of stock shots and original cinematography pulled from the longer story pieces to portray an array of promising career opportunities at BASF....(more)

The Result: This BASF brand film connected to the millennial prospects’ sense of who they are and how they want the company they choose to work for to not only make a product or sell a service, but to make a difference as well…oh, and to provide flexible hours....(more)


Consumer Engagement Video

The Challenge: How to illustrate the global, everyday-impact of Stanley Black & Decker across its full industrial portfolio....(more)

Tribe Solution: Personalizing the impact of SB&D's industrial tools, hardware and services was the trick. Tribe created an emotional connection with a concept, script and film that shows how the rhythms of everyday lives are enriched by the brand. The expanse is global. The vibe is deeply personal....(more)

The Result: The musicality of tools in this creative corporate branding video, entitled “Symphony,” was music to the ears of the investor relations team. It struck a chord in the very audience they were trying to move....(more)



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Companies We Have Worked With

American Express logo
Our projects with this multinational financial services company include videos that supported CEO personal appearances, B2B marketing videos, talent acquisition videos and internal training videos for Code of Conduct.
BD logo
Work with this medical device technology company included CEO / employee communications videos, important post-merger communications, videos promoting ethics and compliance, and various interactive medical training videos.
BHP logo
This leading global resources company turned to Tribe for CEO leadership videos as well as corporate communications, specifically around change management and community affairs videos.
Colgate Palmolive logo
For over ten years we have collaborated with this global consumer brands company on videos for their legendary employee recognition program. This partnership has literally brought inspirational stories of outstanding achievement from every corner of the globe to the annual board of directors meeting in New York. Tribe also produced videos on corporate values, sustainability and culture for Colgate-Palmolive.
Hess logo
Our partnership with Hess Corporation started with a small internal communications video project that grew over the years to include Brand videos for the company website, investor relations videos, CEO communmications, talent acquisition videos and community affairs videos.
KPMG logo
Our work for this "big four" accounting firm has spanned decades and includes onboarding videos for HR, recruiting videos for both campus and experienced hires, leadership videos, ethics & compliance training videos and B2B marketing videos.
Merck logo
Our collaboration with one of the largest pharmaceutical companies in the world focuses on corporate affairs videos, video of facility tours, and executive communications films.
Quest Diagnostics logo
We helped this clinical laboratory document an anniversary celebration on film, and worked with them on their investor relations videos, corporate and employer brand videos, and produced videos for HR talent acquisition.
UBS logo
We've partnered with UBS Financial Services to create videos for client outreach, financial adviser support videos, and product and services marketing videos.