Business Storytelling with Steve Clayton

While standard advertisements can sell your company’s product or service, an engaging narrative can also sell your company’s values, culture, and people. In the second part of my interview series with Microsoft Chief Storyteller Steve Clayton, we break down the differences between product marketing and business storytelling. In our interview, Clayton explains that using a narrative can “change people’s perceptions or take them on a journey.” The triumphs and downfalls of a feature film story can be just as effective in a shorter, brand-minded video.

We at Tribe Pictures get to know our clients inside and out to develop the best narrative and meet their goals. Videos with a strong story-first message can turn an audience into a community. Watch the second interview here.

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“It’s one thing to understand the role of video in business communication, it’s another to know how to use video to solve actual business problems. Vern Oakley gets that.”


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