Hess

Hess Challenge:

To bring to life Hess’ humanity and social responsibility.

Tribe Solution:

Tribe crafted a film which re-imagined an event in the Hess’ history. After 100-year flood waters devastated the town of Minot, ND, Mr. Hess is filmed as if in a news conference, speaking to employees and locals. Our film incorporated actual newsreel clips with Tribe-directed interview and b-roll footage. Through the power of story and artistry, the film powerfully expresses the soul of the Hess brand values.

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Credits

Creative Director: Vern Oakley
Executive Producer: Barbara Hennessy
Producer: Jim Calabrese
Writer/ Director: Patrick Nash
Editor: Ray Quaranto

Awards

2012- Gold Medal- Aurora Awards
2012- Bronze Medal- Telly Awards
2012- Honorable Mention- Creativity International Awards

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“It’s one thing to understand the role of video in business communication, it’s another to know how to use video to solve actual business problems. Vern Oakley gets that.”

LEADERSHIP COMMUNICATIONS CONSULTANT

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