Hess Challenge:

To bring to life Hess’ humanity and social responsibility.

Tribe Solution:

Tribe crafted a film which re-imagined an event in the Hess’ history. After 100-year flood waters devastated the town of Minot, ND, Mr. Hess is filmed as if in a news conference, speaking to employees and locals. Our film incorporated actual newsreel clips with Tribe-directed interview and b-roll footage. Through the power of story and artistry, the film powerfully expresses the soul of the Hess brand values.

To see more films or schedule a private screening please CONTACT US


Creative Director: Vern Oakley
Executive Producer: Barbara Hennessy
Producer: Jim Calabrese
Writer/ Director: Patrick Nash
Editor: Ray Quaranto


2012- Gold Medal- Aurora Awards
2012- Bronze Medal- Telly Awards
2012- Honorable Mention- Creativity International Awards

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“It’s one thing to understand the role of video in business communication, it’s another to know how to use video to solve actual business problems. Vern Oakley gets that.”


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