From Acquisition to Annual Reports: Creative Communication in Corporate Videos

Our films help our clients create clear, powerful connections with their current and potential financial investors and partners — even when tackling complex subjects such as merger announcements and corporate restructuring. We have crafted online annual video reports focusing on emerging and international markets, and created ‘Year-In-Review’ films for our clients to share with their investors. The corporate video examples below illustrate some of this work.

“Symphony” Stanley Black & Decker

The Challenge: Stanley Black & Decker asked Tribe Pictures to create this brand film for Stanley's online Year in Review. ...(more)

Tribe Solution: Instead of hearing top executives reciting the year-in-review earnings call for investors, Tribe conceived, wrote and produced this global view of Stanley Black & Decker. Asking the audience to listen to the sounds of people in motion, this brand film focuses on the rhythms of life made richer by Stanley's products and services portfolio. Employees and investors alike made a connection to this way of seeing Stanley, as did five international film and video competitions where this film collected platinum, golds, silver and bronze awards. ...(more)

“Twice As” Actavis

The Challenge: Communicate the culture, global strength, and opportunity of the Watson & Actavis merger to the newly combined workforce, the media, investors, and stakeholders around the world....(more)

Tribe Solution: Tribe knew this project was not a typical company merger announcement video, so they assembled an international team of talent to create – from script through global production to final edits – two videos that humanized all aspects of the new company....(more)

The Result: The global span and all-inclusive nature of the content that was gathered created a video with broad representation, and allowed for the greatest possible connection between the newly merged workforce and its now unified company....(more)

“The Promise of Emerging Markets” Stanley Black & Decker

The Challenge: Capture the epic nature of a global transformation affecting the design, build, and distribution strategies in every growth and emerging market worldwide, while demonstrating the tangible, human elements of SB&D's strategy through a creative investor relations video....(more)

Tribe Solution: Tribe and its web design partner, Ideas on Purpose, worked together to create a corporate video framework that tells this story in four parts, to represent every emerging marketplace, capturing original footage from across Asia and incorporating previous footage shot in South America, Europe, and North America. The story is told compellingly in a mobile-friendly package, that made the strategic goals understandable on a human level....(more)

The Result: Investors and employees fully understand the enormity of what’s been achieved, as well as short and long term goals, growth, and strategies moving forward....(more)

“Brazil” Stanley Black & Decker

The Challenge: Bring this global, diversified industrial enterprise to life in its first year post-merger....(more)

Tribe Solution: Integrated, strategic video storytelling was an essential, purposeful component of the online Annual Review. We found and told authentic, human, and compelling business narratives to connect with employees, the public, and even the most cynical investors....(more)

The Result: Employees and investors better understand the merger as an “unexpected opportunity”, and feel connected to their corporate community around the globe....(more)

“Industrial” Stanley Black & Decker

The Challenge: Introducing several senior leadership team members to the investment community....(more)

Tribe Solution: Through pre-interviews and extra time in pre-production, we identified key questions that would elicit authentic and unscripted answers, and instill confidence in investors with regard to SB&D's leadership as well as its strategy....(more)

The Result: Unexpected insight as to the inner workings of leadership informs conviction in the company’s upward trajectory....(more)

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Companies We Have Worked With

Our projects with this multinational financial services company include videos that supported CEO personal appearances, B2B marketing videos, talent acquisition videos and internal training videos for Code of Conduct.

Work with this medical device technology company included CEO / employee communications videos, important post-merger communications, videos promoting ethics and compliance, and various interactive medical training videos.

This leading global resources company turned to Tribe for CEO leadership videos as well as corporate communications, specifically around change management and community affairs videos.

For over ten years we have collaborated with this global consumer brands company on videos for their legendary employee recognition program. This partnership has literally brought inspirational stories of outstanding achievement from every corner of the globe to the annual board of directors meeting in New York. Tribe also produced videos on corporate values, sustainability and culture for Colgate-Palmolive.

Our partnership with Hess Corporation started with a small internal communications video project that grew over the years to include Brand videos for the company website, investor relations videos, CEO communmications, talent acquisition videos and community affairs videos.

Our work for this "big four" accounting firm has spanned decades and includes onboarding videos for HR, recruiting videos for both campus and experienced hires, leadership videos, ethics & compliance training videos and B2B marketing videos.

Our collaboration with one of the largest pharmaceutical companies in the world focuses on corporate affairs videos, video of facility tours, and executive communications films.

We helped this clinical laboratory document an anniversary celebration on film, and worked with them on their investor relations videos, corporate and employer brand videos, and produced videos for HR talent acquisition.

We've partnered with UBS Financial Services to create videos for client outreach, financial adviser support videos, and product and services marketing videos.