Corporate Video Production in New Jersey
A corporate video can be an overwhelming undertaking, even for those familiar with the video production process. From booking crew to navigating schedules to scouting locations across the Garden State to editing and color correction, a single video project requires a significant time investment.
Many communications and marketing professionals opt to work with production companies in order to ensure that their video project is successful and doesn’t become second full-time job. But before signing a contract with a New Jersey video production company, it’s important to make sure that you’re moving forward with the right production partner for your project.
Choosing the Right NJ Production Company
Look at past New Jersey video projects
Fortunately, for companies in New Jersey who are looking to create a corporate video, there are a variety of production partners to choose from.
Production companies will often have work samples on their websites to showcase their company’s abilities.
If you like the company’s work but don’t see a project that looks exactly like what you are hoping to create, it might be worth talking to the company.
Often in the world of corporate video, production companies are not able to publicly share all of their past projects. The company may be able to share more relevant samples privately, if their contracts with their own clients allow.
Consider your budget
Keep in mind that different projects might require different resources. Your company might regularly work with an agency, but for certain video projects an agency might not be worth the cost.
For example, if you are looking to document an event, you might only need a videographer and editing services, not the full creative capabilities of an agency.
Think about any additional locations
Also, consider if the whole production will take place in New Jersey. Especially for large companies with many locations around the country or around the world, a single video might incorporate footage from various locations.
If you already know that you will need to shoot in multiple states, you’ll want to ensure that your video production partners are capable of mounting a production of that scale.
International production comes with even more logistical concerns, so seek out a production company that has global partners or international offices.
For example, as a longstanding member of the International Quorum of Motion Picture Producers, Tribe has a trusted network of creative talent around the world.
Considerations for New Jersey Corporate Video Production
There are several additional considerations when shooting a corporate video in New Jersey. Having to shut down production because of a logistical oversight would be a surefire way to ruin a shoot day.
Get the right NJ video production permits
Like many states, certain production activities in New Jersey require permits. The New Jersey government requires permits “for filming such locations as county, state and national parks and historic sites, state and county highways, railroad and airport terminals and military posts.”
While drone footage can be a great addition to a corporate video, with local airports across the state, productions are often required to secure necessary permits well in advance of the shoot date.
Understand your building’s protocols
When it comes to shooting inside a corporate office, it’s essential to plan certain details in advance. Office buildings and office parks will have a variety of protocols for film crews.
The crew may need to use freight elevators, which often have limited operating hours. Additionally, building security will likely need to provide every member of the crew with visitor credentials. The production company may also need to ensure that the building is named in the production’s insurance policy.
An experienced corporate video production company will know the right questions to ask and will ensure that all of the details are taken care of well in advance of the shoot day.
How much does Corporate Video Production Cost in New Jersey?
Corporate video production can be an investment, though unlike many other goods, just because a production takes place in New Jersey does not necessarily make it more expensive.
The cost of production can vary widely, depending on the needs for a given production.
For example, corporate video that films in a corporate office with a videographer and a producer will be significantly less expensive than a production that shoots in a studio with a large crew.
What are Tribe’s prices?
At Tribe, our prices generally start in the low five figures for a single video and low six figures for a series of videos.
What do other NJ video companies charge?
Every New Jersey video production company will price their work differently, but most production companies can work within a variety of budgets.
Like many products, NJ corporate video production often aligns with the maxim “you get what you pay for.”
Crew size matters
A “high production value” corporate video usually requires a designated lighting tech, sound tech, hair and makeup artist, as well as an experienced director, director of photography, and producer, not to mention additional equipment.
A larger, more experienced crew will cost more, so be sure that you and your production company are on the same page about what “look” you are expecting and if the company can achieve that look within your budget.
