Washington and Lee University
Washington and Lee Challenge:
Harness the unique history and character of Washington and Lee to energize alumni in support of a half-billion dollar capital campaign.
Tribe Solution:
Tribe unearthed the emotional triggers that speak to alumni: the College’s deep connection with our country’s history, its stately architecture, illustrious graduates, and affection for the song “Shenandoah”. The film also employed the considerable talents of present day students and faculty.
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Credits
Executive Producer/ Creative Director: Vern Oakley
Producer/ Director: Jon Huberth
DP/ Editor: Michael Spindler
Music: Terry Vosbein
Audio Mix & Sound Design: Sandblast ProductionsAwards
2011- Gold Dolphin-Cannes Corporate Media & TV Awards