There is no greater indication of the importance of video than its ever-growing ubiquity. Not only that, study after study indicates that whether it’s a recruiting video, an employee training video, or a CEO communicating to employees, video equals audience engagement. Video travels fast; it’s very shareable.
Leaders need to be on camera to connect with people. Corporate video is no longer a nice-to-have. The Internet started as textual medium, now it’s about moving pictures.
Here are 10 statistics that show the overwhelming ubiquity and engagement power of video:
It would take an individual more than 5 million years to watch the amount of video that will cross global IP networks each month in 2020. (Cisco)
Almost 5 billion videos are watched on Youtube every single day. (YouTube)
400 hours of video are uploaded to YouTube every minute. (YouTube)
More video content is uploaded in 30 days than the three major US television networks combined have created in 30 years. (LinkedIn Pulse)
Globally, IP video traffic will be 84 percent of all consumer Internet traffic by 2022, up from 79 percent in 2017. (Cisco)
Online video viewing accounts for 50% of all mobile traffic. (Hubspot)
Businesses using video grow revenue 49% faster year-over-year than organizations without video. (Adelie Studios)
Video posts on Facebook average 62% more engagement than photos. (Hubspot)
The average internet user spends 88% more time on a website with video. (Wordstream)
Please contact us if you’d like to discuss how Tribe Pictures can help your organization better engage with its audience through video.