Untangling Pharma Lingo with Video
You’ve put in the long hours, conducted thorough research, and now your groundbreaking pharmaceutical work is ready to face the world. But there’s a challenge: how d[..]
The Video Editing Dictionary for Corporate Communicators
Video editing is arguably the most crucial step in the video production process. It’s the time where all of the puzzle pieces come together to form your masterpiece. To the [..]
5 Ways to Use Video to Foster a Listening Culture
Video can play a pivotal role in building or reinforcing this culture, ensuring that all stakeholders, from employees to customers to shareholders, feel valued. [...]
Psychological Safety: The Most Important Trait a Leader Can Foster for Their Workforce
Psychological safety is not merely a corporate buzzword; it’s the foundation upon which trust, collaboration, and innovation are built. Mental Health: The Baseline for Trust[..]
The Power of Employee Recognition: Boosting Morale and Retention
Employee recognition is not just a nicety but a crucial component of maintaining high morale and motivation. When employees are feeling their best, they can perform their best[..]
Yes, your employees actually do want to hear your voice.
When executives only communicate with employees to deliver big, organizational news, employees are being conditioned to associate executives with bad news. Consistent executiv[..]
How a Well-Executed Social Initiative Strengthens Your Brand
Social initiative campaigns are most productive when you reach the hearts of your audience. With an emotional hook, your audience will be moved to volunteer their time and res[..]
Great Artists Steal: Creative Video Techniques
“Good artists copy. Great artists steal.” is one of those quotes that’s usually attributed to someone (Picasso, in this case), but isn’t really theirs. Which is a bit [..]
You Don’t Need a Video
This might sound counter-intuitive coming from people who make videos for a living: No one needs a video. What they need is a solution to a business or communications challeng[..]