All is Human in War And Business

Discussing his documentary, “Dirty Wars,” filmmaker Richard Rowley refers to the power and purpose of film as it relates to war. He contrasts his films with our media culture which creates distance and separation.

“[In mainstream media]… you see the war filmed from the noses of bombs, you hear it narrated by generals in cable news headquarters back in the U.S. My filmmaking is about connection, as opposed to distance. It enriches your relationship with people.”

Rowley explains how film has the power to facilitate and make immediate the connection between the faraway cultures intimately affected by war and those of us in the country where the policies originate. His film puts a human face on the strategies, policies and acts of war.

How does this relate to the films we create for the leaders of Global 500 companies?

Through our films and videos, we strive always to reveal the human side of business leaders, their strategies and institutions. Our process – from storyboard, to filming through editorial – is informed by our humanizing mission. We share a goal with filmmakers everywhere: to use the power of film to create and deepen human connections to our fellow humans (our tribes) and ultimately, to our own humanity.

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