User-Generated Video is Changing the Media Landscape
If you scroll through any social media platform, like Facebook, Instagram, and TikTok, you might notice that the line between real user posts and advertisements is blurring. P[..]
What is a Viral Video in a B2B Environment?
Before starting any video project with a corporate client, we ask a couple of core questions: – What message will your video send? – Who is your video’s audience? – Wh[..]
Is online video really free?
Free video platforms, namely YouTube, changed the world forever. Each day, creators upload hundreds of hours of infinite wisdom, political analysis, personal moments, global n[..]
The generational gaps in purchasing video
Video is all around us now. It’s unavoidable. But if you were born before the 1990s, you probably remember a time when it wasn’t. Film, television, and digital video have [..]
What Does Corporate Video Production Actually Cost?
The simple answer to this question is…probably more than you think, which is why choosing the right video production company working in the corporate sector is vital to maki[..]
What Makes a Successful Corporate Video?
Investing in corporate video production is a significant financial undertaking for a company. It requires significant time and resources, from initial interviews and planning [..]
Casting is changing in corporate video
When casting real people for your corporate video, your instinct might be to look for ready-made, 5-star performers. But perfect casting for your business story probably doesn[..]
Top 5 CEO Super Bowl Commercials 2022
Many of the CEOs who run top companies around the world have made themselves celebrities: Elon Musk, Mark Zuckerberg, Richard Branson. But how many of them star in their own S[..]
The three kinds of performance intelligence: mind, body, and emotion
Every week, I work out with my trainer Joe Farese. Joe is an exercise coach, who also happens to be an award-winning amateur body builder. While I’m not looking to bulk up m[..]
