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Way back when I applied to college, I applied to four of them. Who does that any more? Today, students and their parents look at scores of colleges and apply to many. How can [..]

In 2012 and 2013, about 4.7 million employee workdays were lost due to workplace injuries in the United States. Do I have your attention? Put a daily wage to that number and t[..]

I have been a long distance runner in my North Jersey town for decades. I live just off a popular walk/run/dog-friendly tree-lined boulevard and enjoy jogs that include cheerf[..]

As we wrap up another global production, it seems the perfect time to reflect on the challenges and rewards of pulling off this type of large-scale shoot. The value in being a[..]

A great article posted to Magna Publications’ Recruitment and Retention newsletter reminded me that when prospective students and their parents need reliable information abo[..]

Last week we got a call from a client we hadn’t worked with in several years. The last film we created for him – an internal communications film – was very s[..]

This is the second of three posts that will explain our approach to the video production process. Part Two focuses on the actual production and video shoot. In my last blog on[..]

Steady Wins the (business videos) Race In physics there are mathematical constants. The most famous, of course, is the speed of light: the universal speed limit. It may not be[..]

There’s an old Harry Chapin song called “30,000 Pounds of Bananas” that tells the tale of Eugene Sesky, who died in 1965 when he crashed his delivery truck and s[..]