Every company is driven by a core purpose. Whether it’s a concise mission statement or a set of core values, that purpose should drive all the stories your company tells. Narrowing down your company’s greater purpose will help you focus on the best path to achieve it. Microsoft’s mission statement “Empowering Others” is a call to action.
Tribe Pictures aims at “motivating your tribe.” The products we create, the company culture we foster, and the impact we make on their community are all motivated by our purposes. Watch Microsoft’s Chief Storyteller Steve Clayton and I break down the concept of purpose in our interview here: