The Best Employee Recruitment Videos For HR Show Your Values
Vern Oakley, the founder, CEO and Creative Director of Tribe Pictures, shares eight lessons gleaned from running an all-volunteer international association of film producers t[..]
Putting your CEO on Camera: The Inside Story with Microsoft’s Steve Clayton
In Vern Oakley’s book Leadership in Focus he devoted an entire chapter to one video that was developed by Microsoft’s Chief Storyteller Steve Clayton. In this interview th[..]
How the Best Brand Videos Make an Emotional Impact
Video has become such a staple of our lives that it’s tempting to lump all the different kinds of video together in one big, messy category. But that’s not entirely accu[..]
Solve Corporate Video Communications Problems by Asking Smarter Questions
Let me tell you a secret: You don’t really need a video. You need a solution to a communications problem. For over three decades we’ve been crafting corporate video conten[..]
Ten Tips for Managing a Mission-Critical Corporate Video Project with Unthinkable Deadlines
In Global 1000 companies, an unexpected event occasionally triggers a critical need for video communication: a PR crisis, a time-crunched acquisition or merger, or an emergenc[..]
Arthur Page: Recognizing Your Best Brand Video Ambassadors
Ever heard of Arthur W. Page? Probably not. For almost two decades – from 1927 to 1946 – he was VP of Public Relations for the American Telephone & Telegraph Company. [..]
Should Virtual Reality Be Part Of Your Corporate Video Strategy?
A few years ago, when I received my cardboard virtual reality glasses from Google. I downloaded the app, along with some movies, and put my phone into the viewer to experience[..]
University of Vermont – Brand Film
"What's it like here?" [...]
4 Secrets to Making Great Brand Films for Higher Education
As a higher education marketer, development or admissions officer, you probably didn’t set out to follow in Steven Spielberg’s footsteps but increasingly, higher ed commun[..]
