JFK’s Great Public Performance
Today, President Joe Biden takes office as America’s 46th president. Many before him made their mark through policy and leadership, but also through great public speaking pe[..]
Your Video Reputation: Do it Right the First Time
One of the beauties of video is its longevity and widespread accessibility. The video you create today will be viewed for years to come, whether you like it or not. At the end[..]
A Storytelling’s Medium
We receive information from a hundred different sources a day. But which methods capture our attention, and which are immediately forgotten? Steve Clayton suggests putting you[..]
Storytelling and Purpose
Every company is driven by a core purpose. Whether it’s a concise mission statement or a set of core values, that purpose should drive all the stories your company tells. Na[..]
Case Studies vs Stories
Case studies provide important insight for clients to understand your work and process. But they can’t do for your product or service what storytelling can. Show customers t[..]
Culture as Story
“Culture is the result of the environment we create,” according to Microsoft Chief Storyteller Steve Clayton. The behaviors and values of every member of your company, fro[..]
What’s a story?
“The essence of any great story is people.” We build empathy, explore ideas, and get to know one another through the stories we tell and the way we tell them. In my third [..]
Business Storytelling with Steve Clayton
While standard advertisements can sell your company’s product or service, an engaging narrative can also sell your company’s values, culture, and people. In the second par[..]
The Secrets to Corporate Storytelling with Microsoft’s Steve Clayton
Storytelling is one of the most important parts of the human experience. Prehistoric humans drew pictures in caves, our ancestors passed down oral stories and treasured artifa[..]
