Why CEOs should steal techniques from actors
Amateurs borrow, experts steal. To get great results from your video performances, steal the techniques actors use to come alive on screen. Executives shouldn’t become actor[..]
Executives Speaking on Camera, Beware of Media Training
I’ve met hundreds of CEOs and leaders in my career, and most of them are dynamic type-A people. They have no problem standing in front of a crowd and delivering a captivatin[..]
Dig Into the Heart of Your Business Story
Finding your sweet spot with an on-camera communications style is a big deal. But once you find your best format, it’s still important to make sure you’re personal and hon[..]
How Nervous CEOs Sell Charisma on Camera
Charisma is not some mysterious force that you’re either born with or not. Charisma is a skill you can learn without becoming an extrovert or changing your personality. Afte[..]
Taming Your Inner Critic: Improving Yourself On-Camera
The most effective leaders have the special skill of turning their mistakes into opportunities to improve. But for many leaders, appearing on camera is a new and daunting chal[..]
Leveraging Video in Times of Crisis
Your company is facing a crisis. It may be difficult, but the best thing to do is to address the situation. Sincere and heartfelt apologies go a long way toward laying a crisi[..]
The Intangible Elements of an Effective Video
The tangible elements of creating a great corporate video are straightforward: a talented crew, high quality equipment, a carefully selected location. The intangible elements [..]
The Magic of Post-Production
The director guides the talent on set to get their best performances. The magic of post-production is that your video can take on a new angle in the edit room. The editor is a[..]
How Body Language Shapes a Corporate Video Performance
Your non-verbal signals paint a broader picture of who you are as a person. Directors pay close attention to the natural gestures of their video subjects. When they sit normal[..]
