Corporate Video Content: How Much Does It Cost?
When I start on a new project, the client’s first question often is, “How much will it cost?” Unfortunately, the answer is like someone asking “How much does it cost t[..]
The Secret Ingredient in The Best Company Videos? Change Agents.
Many of Tribe’s best clients have been “change agents,” those individuals within big corporations who are proactive when identifying a business challenge, re[..]
10 Insane Video Statistics That Will Change Your Corporate Video Strategy
There is no greater indication of the importance of video than its ever-growing ubiquity. Not only that, study after study indicates that whether it’s a recruiting video, an[..]
Our Video Helps to Simplify Complex Global Businesses Like Sumitomo
How do you take a complex global business and simplify it to communicate its pure essence? This was the problem facing Sumitomo Corporation of Americas when they needed to dis[..]
What Your Internal Video Team Really Thinks
One big change over the last ten years is that large corporations have much more sophisticated internal video capabilities, straddling various departments: marketing, communic[..]
It’s My Reputation: The Challenge of Selecting a Video Production Agency
Over the years I’ve held many titles in Corporate America: Director of Human Resources, Director of Marketing, Division Manager and Board Member. In each I had the experienc[..]
Corporate Video vs. Hollywood Productions: It’s Not as Different as You May Think
I’m fortunate to have had an enjoyable and exciting career in production so far. For over a dozen years I worked in Hollywood at several different film and TV production com[..]
The Risks of DIY Production in Corporate Video
When is a communications professional also a corporate video content producer? The correct answer should be “never.” But we’ve had budget-minded clients try to produce b[..]
Promotional Videos Will Boost Your Business!
I was recently interviewed by Suzanne Kearns for Intuit Quickbooks blog on the strategic use of video for small business marketing. Here are the insights I shared. To read t[..]