Your videos might hit all of the marks—the right people, the right statistics, the right platform—but still aren’t effective. One of the elements you may be overlooking is tone: the feeling or mood your video conveys. Tone is crucial in making sure your video has its intended impact on your audience. Tone relates to all […]

Rather than connecting with outside investors or potential new hires, sometimes your corporate video needs to reach an internal audience. Speak to your employees by actually speaking to them on camera. Gather a small team of people who represent the viewers your video hopes to reach. When you do, your audience will see themselves on […]

The best films are memorable not only for their talented actors, but for the visual world they create around that story. What would Wes Anderson’s films be without a monochromatic setting to contrast his vibrant characters, or a Quentin Tarantino flick without the gritty underbelly of Los Angeles? Many famous directors use locations as a […]

B-roll footage is often the saving grace of a bad video or the oomph to dress up a good one. The extra shots you collect on set and pull from the archives serve many purposes for your company’s film, and should never be overlooked. What is b-roll? There are two types of shots filmmakers need […]

Professional film sets can have hundreds of crew members, while a small video shoot may only have a handful. Awards shows like this weekend’s Golden Globes can’t thank everyone involved in a production. When your company makes you the face of their next corporate video, these are the production crew members you will most certainly […]