Turning Connection into Action with Corporate Video

June 7th, 2023 Tribe Pictures

Emotional connection is the big difference between videos that simply share information and those that evoke action. In certain situations, it doesn’t matter how you deliver the message—if you’re announcing something like bonuses or layoffs, viewers will hang on every word. But if you want them to do more than listen—if you want them to […]

How a Pre-Film Meeting Will Elevate Your Corporate Video Performance

August 12th, 2022 Tribe Pictures

In a perfect world, the leaders I make films for would all be trained on-camera professionals with a flexible schedule and lots of time for shooting. Of course, this is rarely the reality. But as one of the longest running corporate production agencies in America, we’ve found workarounds to overcome tight shoots and nervous talent. […]

Top 5 CEO Super Bowl Commercials 2022

February 10th, 2022 Tribe Pictures

Many of the CEOs who run top companies around the world have made themselves celebrities: Elon Musk, Mark Zuckerberg, Richard Branson. But how many of them star in their own Super Bowl commercials? Here are Tribe Pictures’ top five Super Bowl commercials featuring CEOs, Chairmen, and other C-Suite executives. 1. Jeff Bezos, Amazon   2. […]

Executives Speaking on Camera, Beware of Media Training

September 29th, 2021 Tribe Pictures

I’ve met hundreds of CEOs and leaders in my career, and most of them are dynamic type-A people. They have no problem standing in front of a crowd and delivering a captivating speech. But that inspiring persona somehow evaporates the minute you put a camera lens near them. Why? You’re relying on the wrong strategy […]

Dig Into the Heart of Your Business Story

September 24th, 2021 Tribe Pictures

Finding your sweet spot with an on-camera communications style is a big deal. But once you find your best format, it’s still important to make sure you’re personal and honest. A large part of my work is getting the leader to personalize their message. Personal Anecdotes Reel Your Audience In Let’s say a manager is […]

Connect With Your Viewer: The Direct-To-Camera Approach

June 9th, 2021 Tribe Pictures

When shooting a corporate video, the communications team and production company must come to an agreement on the best way to shoot your executive. The approach you choose is directed by the mission of the video. Your leader may speak directly to an on-video audience, an interviewer, or the camera itself. So when your executive […]

Comfort On Camera: Building Trust through Trial and Error

April 28th, 2021 Tribe Pictures

Babies can’t learn to walk without stumbling and falling. But their parents always pick them back up to try again. This is exactly how leaders and directors work together to create great corporate videos. Through a process of trial and error, executives and their production partners create a comfortable on-camera rapport built on a strong […]

Corporate Movie Villains: What they say about business and society

February 3rd, 2021 Tribe Pictures

Capitalism has a villainous reputation in film. The most infamous villains are personifications of big business or play the role of a CEO. Star Wars weaponizes commerce through Jabba the Hutt. Movies inflate organized crime, from Mafia patriarch Don Vito Corleone to Marvel’s oversized-suit-wearing, cigar-smoking Kingpin. CEO Tom Hanks crushes Meg Ryan’s small business in […]