Emotional connection is the big difference between videos that simply share information and those that evoke action. In certain situations, it doesn’t matter how you deliver the message—if you’re announcing something like bonuses or layoffs, viewers will hang on every word. But if you want them to do more than listen—if you want them to […]
In a perfect world, the leaders I make films for would all be trained on-camera professionals with a flexible schedule and lots of time for shooting. Of course, this is rarely the reality. But as one of the longest running corporate production agencies in America, we’ve found workarounds to overcome tight shoots and nervous talent. […]
Many of the CEOs who run top companies around the world have made themselves celebrities: Elon Musk, Mark Zuckerberg, Richard Branson. But how many of them star in their own Super Bowl commercials? Here are Tribe Pictures’ top five Super Bowl commercials featuring CEOs, Chairmen, and other C-Suite executives. 1. Jeff Bezos, Amazon 2. […]
When people hear titles like CEO or president, the words conjure up some “suit” sitting in a corner suite on the top floor of a skyscraper. Video is one of the best ways to convey to the majority of employees that there’s a real beating heart under the Brooks Brothers blazer. Video can reach any […]
I’ve met hundreds of CEOs and leaders in my career, and most of them are dynamic type-A people. They have no problem standing in front of a crowd and delivering a captivating speech. But that inspiring persona somehow evaporates the minute you put a camera lens near them. Why? You’re relying on the wrong strategy […]
Finding your sweet spot with an on-camera communications style is a big deal. But once you find your best format, it’s still important to make sure you’re personal and honest. A large part of my work is getting the leader to personalize their message. Personal Anecdotes Reel Your Audience In Let’s say a manager is […]
When shooting a corporate video, the communications team and production company must come to an agreement on the best way to shoot your executive. The approach you choose is directed by the mission of the video. Your leader may speak directly to an on-video audience, an interviewer, or the camera itself. So when your executive […]
Babies can’t learn to walk without stumbling and falling. But their parents always pick them back up to try again. This is exactly how leaders and directors work together to create great corporate videos. Through a process of trial and error, executives and their production partners create a comfortable on-camera rapport built on a strong […]
Capitalism has a villainous reputation in film. The most infamous villains are personifications of big business or play the role of a CEO. Star Wars weaponizes commerce through Jabba the Hutt. Movies inflate organized crime, from Mafia patriarch Don Vito Corleone to Marvel’s oversized-suit-wearing, cigar-smoking Kingpin. CEO Tom Hanks crushes Meg Ryan’s small business in […]