Psychological Safety: The Most Important Trait a Leader Can Foster for Their Workforce
Psychological safety is not merely a corporate buzzword; it’s the foundation upon which trust, collaboration, and innovation are built. Mental Health: The Baseline for Trust[..]
Yes, your employees actually do want to hear your voice.
When executives only communicate with employees to deliver big, organizational news, employees are being conditioned to associate executives with bad news. Consistent executiv[..]
Turning Connection into Action with Corporate Video
Emotional connection is the big difference between videos that simply share information and those that evoke action. In certain situations, it doesn’t matter how you deliver[..]
How a Pre-Film Meeting Will Elevate Your Corporate Video Performance
In a perfect world, the leaders I make films for would all be trained on-camera professionals with a flexible schedule and lots of time for shooting. Of course, this is rarely[..]
Top 5 CEO Super Bowl Commercials 2022
Many of the CEOs who run top companies around the world have made themselves celebrities: Elon Musk, Mark Zuckerberg, Richard Branson. But how many of them star in their own S[..]
Breaking Corporate Video Barriers: Becoming a Suit with a Soul
When people hear titles like CEO or president, the words conjure up some “suit” sitting in a corner suite on the top floor of a skyscraper. Video is one of the best ways t[..]
Executives Speaking on Camera, Beware of Media Training
I’ve met hundreds of CEOs and leaders in my career, and most of them are dynamic type-A people. They have no problem standing in front of a crowd and delivering a captivatin[..]
Dig Into the Heart of Your Business Story
Finding your sweet spot with an on-camera communications style is a big deal. But once you find your best format, it’s still important to make sure you’re personal and hon[..]
Connect With Your Viewer: The Direct-To-Camera Approach
When shooting a corporate video, the communications team and production company must come to an agreement on the best way to shoot your executive. The approach you choose is d[..]
