Speaking on camera is a vulnerable experience. Leaders who are unfamiliar with the process tend to approach it with skepticism and concern. Being on a video set can feel overwhelming and intimidating. Executives may fear a poor performance reflects poor leadership qualities. Just the feeling of being out of their element creates communication barriers that […]

The director guides the talent on set to get their best performances. The magic of post-production is that your video can take on a new angle in the edit room. The editor is a second director whose job is to craft each individual shot into a story. Good B-roll Tells Its Own Story When used […]

Videos shot in the direct-to-interviewer make viewers aware that your subject is having a conversation with someone else. Whether the interviewer is on- or off-camera, this approach can spark a powerful connection with your audience as they witness your passion in conversation. The Speaker Maintains Control Many leaders don’t feel comfortable speaking directly to a […]

In Tribe’s new Leadership in Focus Video Series, Tribe’s CEO and Creative Director, Vern Oakley, was interviewed by David Brancaccio of American Public Media’s Marketplace Morning Report about being authentic on camera. Authenticity on camera is a journey; it takes practice and skill and work. Actors work at putting on the mask–appearing to be something they’re not–but as leaders […]