How Long Should your Corporate Video be? 4 Questions to Ask Yourself
Deciding on the length of your corporate video is integral to the video production process. It plays a part in determining the script, the score, the picture. But what is the [..]
Why Your Company Needs to Invest in Employee Communications
Jack Welch, former head of GE, suggests that CEOs should think of themselves more as CMOs: Chief Meaning Officers. Along with inspiring their people, Welch believes that keepi[..]
Comfort On Camera: Building Trust through Trial and Error
Babies can’t learn to walk without stumbling and falling. But their parents always pick them back up to try again. This is exactly how leaders and directors work together to[..]
The Secret Benefit of Shooting Incredible B-Roll
B-roll footage is often the saving grace of a bad video or the oomph to dress up a good one. The extra shots you collect on set and pull from the archives serve many purposes [..]
