The Trick to Telling Timeless Stories

December 10th, 2021 Tribe Pictures

“An old trick well done is far better than a new trick with no effect.” – Christian Banach Tribe Pictures hasn’t stayed open for three and a half decades by reinventing the wheel each time we get a new project, client, opportunity. While that may sound fun, it’s a waste of time and resources…and money. […]

How long should your video be?

December 3rd, 2021 Tribe Pictures

We find many clients get the answer to this question wrong—and in the beginning stages of a new project, we often do too. Here’s how we determine how long a video should be. Who is your audience? First and foremost, you should know your audience before starting the video process. You’ll have to know their […]

Why Your Company Needs to Invest in Employee Communications

October 15th, 2021 Tribe Pictures

Jack Welch, former head of GE, suggests that CEOs should think of themselves more as CMOs: Chief Meaning Officers. Along with inspiring their people, Welch believes that keeping people in the loop is an investment well worth the effort. He believes part of the reason for any leader’s existence is “to give purpose to their […]

Comfort On Camera: Building Trust through Trial and Error

April 28th, 2021 Tribe Pictures

Babies can’t learn to walk without stumbling and falling. But their parents always pick them back up to try again. This is exactly how leaders and directors work together to create great videos built on a strong foundation of trust. Imperfections Make Us Human The camera gives off a deceiving air of professionalism. The production […]

The Secret Benefit of Shooting Incredible B-Roll

April 7th, 2021 Tribe Pictures

B-roll footage is often the saving grace of a bad video or the extra oomph to dress up a good one. The extra shots you collect on set and from the archives serve many purposes for your company’s film, and should never be overlooked. Ease your subject’s nerves When time allows, I like to shoot […]