In early 2020, we were all called to a higher purpose—to work together to overcome this terrible tragedy. From TV commercials to corporate communications, there was a widely-shared attitude that ‘we can overcome this, we’ll work together.’ Things are different now. Our feelings have been modulating both up and down as we’ve gone through such […]

Authenticity Expert Vern Oakley, a leading director of corporate videos, offers tips as content transitions to more targeted messages. With the two-year anniversary of the Covid pandemic just months away, and the long-awaited arrival of herd immunity still something of a dream, leaders from major corporations, academic institutions and organizations are continually re-examining the tone […]

With video at the forefront of marketing all across the board, it’s important to understand whether your endeavors are turning a profit. Your corporation’s return on investment for great communications strategies can take many forms. Rather than a dollar-to-dollar measurement, consider the other valuable impacts your video will yield. I define these as return on […]

The 2021 Academy Awards are almost unrecognizable to its past decades of shows. Many of the rules have been bent around the impact of the pandemic. But the biggest difference this year is undeniable: the overwhelming number of direct-to-streaming nominees. Digital Video Streamers Reign Supreme Even before the pandemic shut theater doors around the globe, […]

Award season is upon us again with The Golden Globes premiere this Sunday, February 28th. Like recent years, more and more of the shows and films nominated were released directly on streaming services like HBOMax, Netflix, Hulu, Apple TV+, and Amazon Prime. Netflix is dominating both the film and television nominations, with 22 and 20 […]