The Quantitative Benefits of Internal Video for Corporations
Nobody needs a video. What you need is a solution to a communication challenge.
That’s why, when a client comes to us looking for a video, we take a step back and try to see the larger problem that video can solve. For some clients, video is an amazing strategic tool for changing hearts and minds. For others, their video is designed to disperse information after structural changes or to reinforce new compliance measures.
Better yet, there’s research to back up the power of video. According to Wyzowl, 91% of businesses in 2023 use video as a marketing tool. However, only 27% of businesses use video for internal communication. There is enormous potential for companies to harness the power of video for their internal business communications strategy.
Video Increases Employee Engagement
Video is a great tool for engaging employees, and companies that have high employee engagement are up to 21% more profitable.
The visual-audio nature of video builds a connection with an audience. When surveyed, 59% of senior executives agreed that if both text and video are available on the same topic, they prefer video. Video is a more engaging and memorable way to convey information compared to emails and slide decks. It’s more likely that employees will retain the information shared and feel more connected to the company.
Transparency from leadership is one of the highest-valued traits, according to employees. With video, leadership can speak directly to their entire team consistently and concisely, live or recorded. That way, employees working from home or at multiple locations can all feel connected to the core mission.
Ensure Training and Onboarding Stick with Video
Another benefit of internal video is its ability to improve training and onboarding processes. According to Wyzowl, the vast majority of employees cited video as their preferred way to receive work training.
Video can create comprehensive training materials that are accessible to all employees, regardless of their location or schedule. Unlike a spoken presentation, video training can be replayed at an employee’s convenience for further learning.
Video is also a great onboarding tool, providing new hires with a comprehensive overview of the company culture, values, and expectations. Tribe clients have found great success when creating videos featuring exemplary employees. Oftentimes, new hires appreciate hearing the stories of existing employees. They can get a real, honest sense of what it will be like to work at your company.
Capture a Wide Audience with Video
Lastly, internal video can be used to improve company-wide communication. By incorporating video into your internal strategy, you can improve the clarity and efficiency of company-wide announcements and updates.
Including video in an email leads to a 200-300% increase in click-through rates, as reported by Forbes. This can be especially useful for internal communications such as newsletters or company updates. If you want your employees to take action on something, incorporating video into your email communication can be a highly effective way to do it.
The quantitative benefits of internal video for corporations are clear. By increasing employee engagement, improving training and onboarding processes, and improving company-wide communication, internal video is a valuable tool for companies across industries.
See Tribe’s Success Story Videos
If you’re interested in incorporating internal video into your communication strategy, see some of the handcrafted solutions Tribe Pictures has provided to existing clients.