Finding your sweet spot with an on-camera communications style is a big deal. But once you find your best format, it’s still important to make sure you’re personal and honest. A large part of my work is getting the leader to personalize their message. Personal Anecdotes Reel Your Audience In Let’s say a manager is […]
Your company is facing a crisis. It may be difficult, but the best thing to do is to address the situation. Sincere and heartfelt apologies go a long way toward laying a crisis to rest. And what’s key is to keep being you during the process. Under extreme situations, video can calm nerves and answer […]
One of the most wonderful aspects of film is that it is such a compelling medium for persuasive stories. The right expert interviews combined with incredible b-roll visuals can change anyone’s mind. This is why climate change-focused documentaries like Seaspiracy and I Am Greta are on the rise. As filmmakers, we have the responsibility to […]
Personal anecdotes humanize us. You don’t need to see yourself as a storyteller to work in personal details that will connect you to your audience. A short few words about your personal stake in the message can have a big impact. Your Personality Creates Connections For example, say you’re opening a new office in South […]
The post-COVID film industry is facing raised costs and delayed production schedules. At the same time, there’s a renewed demand for greener production practices. So, how can productions proceed efficiently while maintaining a safe and eco-friendly environment? COVID’s Impact on Existing Sustainability Efforts The film industry has been working overtime for the past decade to […]
Every piece of media your company creates is a step toward building your legacy. That’s why it’s imperative that all branded media—internal communications, advertisements, social media—supports the story of your corporation. They are digital signposts that display the history of your leadership, actions, and attitudes toward things. Be Recognized For Your Video Stories Companies that […]
Like all life skills, learning to be great on camera takes hard work and practice. It doesn’t come naturally to most people, and that’s okay. The only way to learn from mistakes is to accept feedback and put it into action. Easier said than done! Corporate Executive or Clueless Emperor? “The Emperor’s New Clothes” is […]
When you hire a production company to make your brand film or corporate communications, they’re going to create a great video specifically for your needs. But is your video disposable after just one use? Or are you investing in a long-term, renewable asset? Videos should be multipurpose What people don’t realize when commissioning a video […]
The world is waking up to injustice. Stakeholders are holding industry leaders accountable. Heartless attitudes and actions don’t go unnoticed. Fear-based business practices are collapsing. Instead, social media and cellphone journalism are shining light on the darkest practices. Good leadership rises above the rest The modern concept of leadership is evolving toward transparency. The exposure […]
When telling the story of your business, you must be the author of that narrative. Stories are what connects the audience to you. But nobody is expecting perfection. If they wanted that, they’d go see a Meryl Streep film. The goal isn’t to create a video persona, because the audience won’t believe your story if […]