Welcome: Employee Videos That Will Help You Build the Best Company Culture

Still from Hess People video

At Tribe, we help our clients create clear, powerful connections with their current and potential employees. Video is the single best way to tell the right candidates the story of why your company is a great place to work. If your corporate culture could use some improvement, video can rally your workforce to your cause. The internal communications videos below give a taste of Tribe’s work in the areas of human resources, employee relations, work culture, and employee recruitment.

“Sundar” BASF

Employee Benefits / Human Resources Video

The Challenge: To illustrate the power of BASF’s comprehensive benefits package and the effect it has on the personal growth of its employees.
Tribe’s Solution: In the you@BASF series, Tribe chose to highlight personal stories to entice prospective employees.
Why?: The best corporate video production teams know that personal stories and anecdotes are easier to understand than flat lists of facts and figures.

“Welcome to KPMG” KPMG

New Hire Welcome Video

The Challenge: To communicate the culture, global brand and employee opportunity at KPMG, so new hires can feel like they can succeed there.
Tribe’s Solution: Tribe worked with KPMG to hear employee stories, and to get an honest appraisal of the company culture. We let the people who know best tell you what it’s really like to work at KPMG. This corporate culture video series seeks to answer that question as if you have a friend on the inside.
Why?: A work culture video is most revealing and honest when it offers insight from many perspectives and departments.

“Working with Us” Stanley Black and Decker

Corporate Recruitment Video

The Challenge: To prove that SBD is more than “just a tool company” and show its diversity and global reach and commitment to diversity.
Tribe’s Solution: Tribe worked to find the best stories that highlight the widespread passion among the workforce for the Black and Yellow, in order to show the wealth of opportunities available to SBD employees.
Why?: The best recruitment videos leave potential employees excited and eager to work for the company.

“People” Hess

Values and Work Culture Video

The Challenge: To show the rich diversity of Hess, its global reach, and to highlight one of the company’s most important values: people.
Tribe’s Solution: We found and told authentic, diverse, human and compelling business narratives to create a corporate culture video that connects with employees, and the public.
Why?: Companies don’t just make a product; they hold a place in the community. The best work culture videos build a bridge between the office and the rest of the world.

“Keith Maynard” Actavis

Employee Profile Video

The Challenge: To humanize the company at the time of its merger with Watson Pharmaceuticals, through a series of employee profiles.
Tribe’s Solution: Tribe’s thorough casting process and pre-interviewing often sets our work apart. For this company merger video series, we found the best stories to illuminate the company’s human side.
Why?: When a company merger is announced, the first thing employees want to know is: what does this mean for me? An effective corporate video leaves employees confident in their roles, and eager to embrace their new coworkers.

Your company is unique. Every one of your employees is unique. The video that communicates your unique story, must be tailored to feel like it genuinely conveys the essence of your culture. Everyone is best served if you are open and honest to your workforce and recruits. If you cannot be honest with them, then who can you be honest with?

The best internal communications videos and recruitment videos are personal, revealing, and highlight culture, policy, values, and most importantly people. Be wary of the video production company that does not ask you these questions about your mission. Tribe understands that every video is a chance to improve your culture.

To find out more or receive updates, email us at hello@tribepictures.com, or give Vern a call at (973) 635-2660

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“It’s one thing to understand the role of video in business communication, it’s another to know how to use video to solve actual business problems. Vern Oakley gets that.”


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