How to Create Video Brand Guidelines
Video brand guidelines ensure consistency in your video content by defining how your brand’s visuals, audio, and messaging should look and feel. They help maintain a unified brand identity while streamlining production processes. Hereβs a quick overview of what to include: Core Components of Video Guidelines Video guidelines help ensure your content stays consistent and […]
7 Visual Storytelling Tips for Corporate Videos
Creating corporate videos that truly connect with your audience requires more than just good visuals – it’s about telling a story that resonates. Hereβs a quick summary of the seven key tips to elevate your corporate video storytelling: These tips will help you craft videos that not only look professional but also leave a lasting […]
How to Ask the Right Questions for Authentic Corporate Video Interviews
βThe wise man doesnβt give the right answers, he poses the right questions.β – Claude Levi-Strauss Your goal is to produce a corporate video that shows the real, human side of a leader. The key to unlocking that version of your subject is a list of strategic interview questions. Understanding Your Audience Before crafting questions, […]
You Might Not Know This About Creating Corporate Video
If it’s your first time making a corporate video in partnership with a production company, here are three things you should know before you start shooting. 1. Leave enough time Most people who are working with a professional crew for the first time underestimate how long production can take. A ten minute video might sound […]
5 Ways Video Storytelling Drives Investor Relations
Video storytelling is transforming how companies communicate with investors. It simplifies complex financial data, builds trust, and highlights achievements with engaging visuals and narratives. Hereβs how video storytelling benefits investor relations: Quick Comparison: Benefit Traditional Methods Video Storytelling Information Delivery Static text Visuals and animations Engagement Level Low interaction High engagement Accessibility Time-specific Always available […]
How to Ask Better Questions
My career began in theater. I was an Off-Broadway director, cutting my way through the jungle of New York theater. As a director, it was my job to coax honest and believable performances out of actors. The relationship between a stage performer and a director is collaborative. Everyone comes into the room with different ideas […]
