Video vs Text: Employee Communication Impact Guide
Not every communication needs a video. (Yes, even as a video production company we can admit it.) Choosing between video and text for workplace communication depends on your goals. Here’s a quick breakdown: Quick Comparison Criteria Video Text Engagement High (visual + emotional impact) Moderate (straightforward info) Best For Complex ideas, emotional messages Quick updates, […]
How to Create an Impactful Company Culture Video
Hereβs why it matters and how to do it: A great company culture video is authentic, well-planned, and speaks directly to its audience. Ready to start? Here’s your step-by-step guide. How To Create The Best Company Culture Video 1. Set the Purpose and Goals Defining your audience and objectives right from the start sets the […]
What Location Says about Corporate Video
βIt is a truth universally acknowledged, that a corporate video featuring employees, must be filmed in an office.β – Jane Austen, probably Thereβs nothing inherently wrong with the office setting. We do plenty of filming in offices. They offer lots of control. The set dressing is already done and is undeniably authentic. And your cast […]
Untangling Pharma Lingo with Video
Youβve put in the long hours, conducted thorough research, and now your groundbreaking pharmaceutical work is ready to face the world. But thereβs a challenge: how do you communicate this vital yet complex information in a way that non-experts can understand? One of the greatest barriers in the pharmaceutical industry is that the research is […]
The Video Editing Dictionary for Corporate Communicators
Video editing is arguably the most crucial step in the video production process. Itβs the time where all of the puzzle pieces come together to form your masterpiece. To the unacquainted, some of the terminology may sound like another language. Hereβs a quick guide on editing terms that will keep you informed when you reach […]
How Leaders Can Facilitate Career Growth with Video
When employees become dissatisfied with their career advancement options, companies lose great talent and face costly turnover. A 2024 Gartner report shows that half of all employees feel they lack adequate support in growing their careers. This dissatisfaction often stems from a lack of transparency about clear and actionable growth opportunities. Strategic internal communications are […]
Pharmaceutical Investor Relations: The Power of Video in Investor Communications
The transparency that a pharmaceutical investor relations video strategy provides is a trust-builder that can help bolster the reputation β and the share price β of a company. Video Engages Pharmaceutical Investors Investors can spend hours staring at numbers, reading annual reports, and tracking market trends. Videos cut through the noise, especially when those videos are […]
What are the factors that determine the price of a corporate video?
The price of corporate video can vary wildly based on a variety of factors, but what are the major elements that impact corporate video cost? Shoot Days One of the biggest factors that determines the price of a corporate video is the number of shoot days. Why? Every extra day of filming means an extra […]
How much does a corporate video cost?
Ever wondered how much a corporate video costs and why corporate video prices are highly variable between companies? You’re in the right place. How much should I expect to pay for a corporate video? The shortest answer is, it depends. Think about a video like building a home. The size of the home, quality of […]
