Do I need to remake my corporate video when a featured employee quits?
If your company has invested in video, you likely want that video to serve your organization for years to come. But in today’s corporate environment the average US employee only stays for 4.1 years. So what happens when someone that you feature in your corporate video leaves? Do you edit them out? Reshoot with a […]
Psychological Safety: The Most Important Trait a Leader Can Foster for Their Workforce
Psychological safety is not merely a corporate buzzword; itβs the foundation upon which trust, collaboration, and innovation are built. Mental Health: The Baseline for Trust and Collaboration Creating a psychologically safe environment for employees is crucial for any successful team. And it starts with addressing mental health. Employees who feel safe and welcomed are more […]
The Power of Employee Recognition: Boosting Morale and Retention
Employee recognition is not just a nicety but a crucial component of maintaining high morale and motivation. When employees are feeling their best, they can perform their best. Companies can invest in video as one of the best tools for showing employees how much their hard work is appreciated. The Impact of Employee Recognition Messaging […]
Yes, your employees actually do want to hear your voice.
When executives only communicate with employees to deliver big, organizational news, employees are being conditioned to associate executives with bad news. Consistent executive communication, builds a healthier culture. And luckily, it’s never too late to make the change. How the CEO Becomes the Harbinger of Bad News Picture this scenario: a CEO has addressed the […]
How a Well-Executed Social Initiative Strengthens Your Brand
Social initiative campaigns are most productive when you reach the hearts of your audience. With an emotional hook, your audience will be moved to volunteer their time and resources, donate to your cause, and spread the word. Video is the best medium for fostering connection while simultaneously encouraging action. In a short amount of time, […]
Great Artists Steal: Creative Video Techniques
βGood artists copy. Great artists steal.β is one of those quotes thatβs usually attributed to someone (Picasso, in this case), but isnβt really theirs. Which is a bit ironic, given the subject matter of this particular quote. Regardless of its origin, this quote offers valuable creative wisdom. It speaks to the role of inspiration in the creative […]
You Donβt Need a Video
This might sound counter-intuitive coming from people who make videos for a living: No one needs a video. What they need is a solution to a business or communications challenge. And that solution may involve video. Making Video Worth its Return on Investment Video is an effective medium that can capture the hearts of your […]
Finding Your Groove on Camera
Ultimately, the only way to find your groove on camera is to test a few approaches (ideally well before filming!) until you feel comfortable. As you work on finding your sweet spot, your authenticity as a leader will shine through when your performance embodies most, if not all, of these elements. Choose Your Best Communication […]
Vulnerability is the Key to Corporate Video
Leading from the Heart To be real, you need to let down your guard to let your true self get out. Thatβs not easy for many leaders. Many people at the top are used to being in control of every fact and figure. They equate making mistakes with weakness, especially on camera. In reality, showing […]
