The CEO’s Role in Safety & Beyond
In 2012 and 2013, about 4.7 million employee workdays were lost due to workplace injuries in the United States. Do I have your attention? Put a daily wage to that number and t[..]
Taking Corporate Video Productions on the Road
As we wrap up another global production, it seems the perfect time to reflect on the challenges and rewards of pulling off this type of large-scale shoot. The value in being a[..]
Every Film Is Important
Last week we got a call from a client we hadn’t worked with in several years. The last film we created for him – an internal communications film – was very s[..]
The Creative Process in Corporate Films
Steady Wins the (business videos) Race In physics there are mathematical constants. The most famous, of course, is the speed of light: the universal speed limit. It may not be[..]
Secrets to Making Great College Videos
As a higher education marketer, development or admissions officer, you probably didn’t think you’d ever need to be a filmmaker, but times change, and videos are now an imp[..]
What’s the Right Fit? The Case for a Corporate Video Specialist
There are so many types of companies that offer their clients video production services: branding firms, ad agencies, digital shops, P.R. agencies, design studios and of cours[..]
A Human Business Manifesto
In his online article, Bryan Kramer, a social business strategist, suggests eliminating the B2B and B2C marketing labels in favor of a simpler H2H. Human to human. As someone [..]
A Star is Born: Readying Your Leader for an Outstanding Executive Video
Video is the most powerful medium when it comes to forming a human connection with any audience. Whether it’s the corporate CEO or a team leader, delivering a heartfelt vide[..]
Benefits of Employee Recognition Videos
Culture is integral to a company’s success. Business guru Peter Drucker says it perfectly in his famous quote, “Culture eats strategy for breakfast.” One important eleme[..]