The Creative Process in Corporate Films
Steady Wins the (business videos) Race In physics there are mathematical constants. The most famous, of course, is the speed of light: the universal speed limit. It may not be[..]
Secrets to Making Great College Videos
As a higher education marketer, development or admissions officer, you probably didn’t think you’d ever need to be a filmmaker, but times change, and videos are now an imp[..]
What’s the Right Fit? The Case for a Corporate Video Specialist
There are so many types of companies that offer their clients video production services: branding firms, ad agencies, digital shops, P.R. agencies, design studios and of cours[..]
A Human Business Manifesto
In his online article, Bryan Kramer, a social business strategist, suggests eliminating the B2B and B2C marketing labels in favor of a simpler H2H. Human to human. As someone [..]
A Star is Born: Readying Your Leader for an Outstanding Executive Video
Video is the most powerful medium when it comes to forming a human connection with any audience. Whether it’s the corporate CEO or a team leader, delivering a heartfelt vide[..]
Benefits of Employee Recognition Videos
Culture is integral to a company’s success. Business guru Peter Drucker says it perfectly in his famous quote, “Culture eats strategy for breakfast.” One important eleme[..]
3 Building Blocks of Great Creative Partnerships
I’ve been dealing with the fast and furious world of making films and videos for more than 20 years. My experience ranges from TV commercials to IMAX films and now, as VP o[..]
Directing a CEO – Why you want to work with a Director
A major PR firm contacts us with an urgent request for help with a client communication issue. Their client, a Fortune 500 company, is faced with a crisis in investor relation[..]
Stanley Black & Decker 2012 Video Annual Report
The Movie is Better than the Book Stanley Black & Decker’s story could write itself. The company’s remarkable performance in the marketplace demonstrates continued suc[..]