Microexpressions on Camera: The Face Tells All
We depend on reading facial expressions to understand what others are feeling. That’s why the face is referred to as “the organ of emotion.” We “encode” [..]
The Greatness Mindset: Mindfulness, Meditation, Visualization
Every successful person has their “secrets” to greatness. For actor Dwayne “The Rock” Johnson, the gym is his mental sanctuary. Olympic skier Nick Goepper listens to t[..]
Digital Video’s Future in the Corporate Workspace
We live in a digital video world. Global culture has embraced video as the ultimate communications currency. 89% of video marketers say video gives them a good ROI, and 86% of[..]
Streaming Through the Isolated Year: The Resilience of the Film Industry
Award season is upon us again with The Golden Globes premiere this Sunday, February 28th. Like recent years, more and more of the shows and films nominated were released direc[..]
Meet Your Film Crew
Professional film sets can have hundreds of crew members, while a small video shoot may only have a handful. Awards shows like this weekend’s Golden Globes can’t thank eve[..]
Writing Your Own Story – Establish Trust Through Authenticity
When telling the story of your business, you must be the author of that narrative. Stories are what connects the audience to you. But nobody is expecting perfection. If they w[..]
Corporate Movie Villains: What they say about business and society
Capitalism has a villainous reputation in film. The most infamous villains are personifications of big business or play the role of a CEO. Star Wars weaponizes commerce throug[..]
Video’s Secret Sauce
Video is distinct from the written or spoken word; the energy and rhythm of the audio-visual experience reaches human emotion in a way no other format can match. When you leve[..]
JFK’s Great Public Performance
Today, President Joe Biden takes office as America’s 46th president. Many before him made their mark through policy and leadership, but also through great public speaking pe[..]