How the Best Brand Videos Make an Emotional Impact
Video has become such a staple of our lives that it’s tempting to lump all the different kinds of video together in one big, messy category. But that’s not entirely accu[..]
Video: “We stand together… And together, we will rise”
The current crisis has companies thinking about a new kind of story to tell in their corporate communications. The pandemic is confining millions of people to their homes, str[..]
Solve Corporate Video Communications Problems by Asking Smarter Questions
Let me tell you a secret: You don’t really need a video. You need a solution to a communications problem. For over three decades we’ve been crafting corporate video conten[..]
Corporate Video: How to Pivot in a Crisis
What does COVID-19 mean for your communication strategy? A key strength of a corporate video communication is its ability to showcase human authenticity and steady, confident [..]
Ten Tips for Managing a Mission-Critical Corporate Video Project with Unthinkable Deadlines
In Global 1000 companies, an unexpected event occasionally triggers a critical need for video communication: a PR crisis, a time-crunched acquisition or merger, or an emergenc[..]
Arthur Page: Recognizing Your Best Brand Video Ambassadors
Ever heard of Arthur W. Page? Probably not. For almost two decades – from 1927 to 1946 – he was VP of Public Relations for the American Telephone & Telegraph Company. [..]
Should Virtual Reality Be Part Of Your Corporate Video Strategy?
A few years ago, when I received my cardboard virtual reality glasses from Google. I downloaded the app, along with some movies, and put my phone into the viewer to experience[..]
University of Vermont – Brand Film
"What's it like here?" [...]
4 Secrets to Making Great Brand Films for Higher Education
As a higher education marketer, development or admissions officer, you probably didn’t set out to follow in Steven Spielberg’s footsteps but increasingly, higher ed commun[..]