A Storytelling’s Medium
We receive information from a hundred different sources a day. But which methods capture our attention, and which are immediately forgotten? Steve Clayton suggests putting you[..]
Storytelling and Purpose
Every company is driven by a core purpose. Whether it’s a concise mission statement or a set of core values, that purpose should drive all the stories your company tells. Na[..]
Case Studies vs Stories
Case studies provide important insight for clients to understand your work and process. But they can’t do for your product or service what storytelling can. Show customers t[..]
Culture as Story
“Culture is the result of the environment we create,” according to Microsoft Chief Storyteller Steve Clayton. The behaviors and values of every member of your company, fro[..]
What’s a story?
“The essence of any great story is people.” We build empathy, explore ideas, and get to know one another through the stories we tell and the way we tell them. In my third [..]
Business Storytelling with Steve Clayton
While standard advertisements can sell your company’s product or service, an engaging narrative can also sell your company’s values, culture, and people. In the second par[..]
The Secrets to Corporate Storytelling with Microsoft’s Steve Clayton
Storytelling is one of the most important parts of the human experience. Prehistoric humans drew pictures in caves, our ancestors passed down oral stories and treasured artifa[..]
The Best Employee Recruitment Videos For HR Show Your Values
Vern Oakley, the founder, CEO and Creative Director of Tribe Pictures, shares eight lessons gleaned from running an all-volunteer international association of film producers t[..]
Putting your CEO on Camera: The Inside Story with Microsoft’s Steve Clayton
In Vern Oakley’s book Leadership in Focus he devoted an entire chapter to one video that was developed by Microsoft’s Chief Storyteller Steve Clayton. In this interview th[..]