How To Avoid Becoming a Punch List Person Picture this: You’re getting ready to create your first video for your company. It’s time to meet with the great production company you’ll be working with, and you come prepared with a list of video must-haves. It might look something like: Really needs to be creative and […]
In a perfect world, the leaders I make films for would all be trained on-camera professionals with a flexible schedule and lots of time for shooting. Of course, this is rarely the reality. But as one of the longest running corporate production agencies in America, we’ve found workarounds to overcome tight shoots and nervous talent. […]
To be a real leader, you need to let your guard down to let your true self get out. That’s not easy for most people. Many at the top are used to being in control of every fact and figure. They equate making mistakes with weakness, especially when being scrutinized on camera. In reality, showing […]
Working in the corporate world, we’ve all been exposed to bad video. The presentations that are meant to energize and excite end up putting you to sleep. While these videos may have contained valuable information, they were missing one essential element: emotion. But video productions don’t have to compromise the effectiveness of a business video […]
Humans love video. It’s wired into our brains. Storytelling is one of the foundations of human society, and we’ve gotten really good at making it—and getting people to pay attention to it. So why do people hate corporate video? Companies Are Redefining Corporate Video Well, people don’t necessarily hate all corporate video. But over the […]
Teleprompters can be great when newscasters need to nail facts during a live broadcast. But they are trained media professionals who learn how to sound natural while reading a script. The executives at your company, on the other hand, might not benefit from a teleprompter in the same way. They might come across as stiff […]
If you scroll through any social media platform, like Facebook, Instagram, and TikTok, you might notice that the line between real user posts and advertisements is blurring. Paid sponsorships and user-generated company videos are getting more views and better interaction. Advertisers are getting smarter about how to get you to watch their promotions—and trust them. […]
Before starting any video project with a corporate client, we ask a couple of core questions: – What message will your video send? – Who is your video’s audience? – What do you want your video to accomplish? A Successful Company Video is a Video that Produces Results Some clients that are new to using […]
Free video platforms, namely YouTube, changed the world forever. Each day, creators upload hundreds of hours of infinite wisdom, political analysis, personal moments, global news, and cat videos to digital video platforms like TikTok, Vimeo, Instagram, Facebook, Twitch. And they cost us nothing to watch. Well…not exactly. Digital Video Pays for Itself Advertising pays for […]
Video is all around us now. It’s unavoidable. But if you were born before the 1990s, you probably remember a time when it wasn’t. Film, television, and digital video have all been groundbreaking technologies for each generation. Baby Boomers remember when you could count the number of television channels on one hand. Generation X grew […]