Companies are more than data, products, and services—companies are people. So whether you’re highlighting the achievements of the past year or announcing a new initiative, the people who are making that impact should be the ones to tell it. Tribe strives for human-first storytelling. Our methods are customized for each client video, but we have […]
Trust and the Sacred Space I’ve spoken before about the importance of “the sacred space:” a safe environment where you and your video director can sort out your message together and work closely to impart your humanity and authenticity on camera. That preparation time spent together is how I gauge my approach as a director. […]
In 1939, a nervous 44-year-old monarch sat behind a microphone. Millions of people were waiting at their radios to hear what he had to say. The subject was the survival of civilization. The man was George VI, the king of the British Empire. He was about to prepare his subjects across the globe to go […]
There’s so much more to communication than the words we speak. Context, body language, and our tone of voice all work together to convey our message’s true meaning. Non-Verbal Signals Impact How Your Audience Receives Your Message It’s easy to get so caught up in what you’ll say on camera that you forget to consider […]
How To Avoid Becoming a Punch List Person Picture this: You’re getting ready to create your first video for your company. It’s time to meet with the great production company you’ll be working with, and you come prepared with a list of video must-haves. It might look something like: Really needs to be creative and […]
In a perfect world, the leaders I make films for would all be trained on-camera professionals with a flexible schedule and lots of time for shooting. Of course, this is rarely the reality. But as one of the longest running corporate production agencies in America, we’ve found workarounds to overcome tight shoots and nervous talent. […]
To be a real leader, you need to let your guard down to let your true self get out. That’s not easy for most people. Many at the top are used to being in control of every fact and figure. They equate making mistakes with weakness, especially when being scrutinized on camera. In reality, showing […]
Working in the corporate world, we’ve all been exposed to bad video. The presentations that are meant to energize and excite end up putting you to sleep. While these videos may have contained valuable information, they were missing one essential element: emotion. But video productions don’t have to compromise the effectiveness of a business video […]
Humans love video. It’s wired into our brains. Storytelling is one of the foundations of human society, and we’ve gotten really good at making it—and getting people to pay attention to it. So why do people hate corporate video? Companies Are Redefining Corporate Video Well, people don’t necessarily hate all corporate video. But over the […]
Teleprompters can be great when newscasters need to nail facts during a live broadcast. But they are trained media professionals who learn how to sound natural while reading a script. The executives at your company, on the other hand, might not benefit from a teleprompter in the same way. They might come across as stiff […]