Untangling Pharma Lingo with Video
You’ve put in the long hours, conducted thorough research, and now your groundbreaking pharmaceutical work is ready to face the world. But there’s a challenge: how do you communicate this vital yet complex information in a way that non-experts can understand?
One of the greatest barriers in the pharmaceutical industry is that the research is often wrapped up in technical language and requires an understanding of complex data and processes.
An outside communications specialist can help you simplify your message and turn it into an impactful, understandable video. For the public, video helps build trust and understanding by simplifying complex science. For investors, it provides clarity and confidence in your product’s potential. And for new hires, it shows that your company is a cutting-edge, exciting place to work.
No matter your goal, video can be tailored to your specific audience, whether they’re investors, industry professionals, or patients. Video’s power to simplify technical information and make it relatable is unmatched.
Turn Data into a Story with Visual and Graphic Elements
Pharmaceutical research is filled with valuable data that’s crucial to your findings. But data alone can be dry and overwhelming. People are more likely to connect with and remember your message if it’s presented as a story.
For example, an animated graph or onscreen statistic can deliver the necessary information, while a related patient testimonial can remind viewers of the people behind those numbers. By humanizing the numbers, your audience can feel connected to the “why” behind the science.
Set the Tone and Drive Emotion with Music
Music plays a significant role in setting the tone and mood of a video. Whether you’re explaining a new treatment, outlining groundbreaking research, or sharing a patient’s story, the right soundtrack can make your video resonate.
For example, soft, hopeful music might accompany video about the life-saving benefits of a new treatment, while a more serious tone could underscore the rigorous testing and validation behind the research. Music works subconsciously to engage viewers and evoke the emotions you want them to associate with your research.
Showcase Real-World Implications with Testimonials
Pharmaceutical research is only as meaningful as its real-world applications. Through video, you can show the tangible impact of your innovations.
Testimonials from researchers, doctors, patients, and community members bring human faces and stories to the technical research, making it relatable and trustworthy.
Intercept knew that the completion of a Phase III trial would be exciting to investors, but how could they use that opportunity to showcase an enterprise that is built for enduring success?
Tribe revealed the compelling human story behind the data and bench science, with all its setbacks, occasional doubts and moments of brilliant revelation.
For investors, clarity and credibility are essential. They want to understand how your research will translate into results—whether that’s through successful treatments, commercial viability, or long-term profitability. Video can efficiently explain the benefits of your research, allowing potential investors to visualize the outcomes without getting lost in complicated scientific explanations.
Additionally, if your company is looking to attract top talent, video is a great way to prove that your product is both effective and exciting to work on. A video can showcase your labs and emphasize the impact that potential hires will have by joining your company.
