Digital Video’s Future in the Corporate Workspace
We live in a digital video world. Global culture has embraced video as the ultimate communications currency. 89% of video marketers say video gives them a good ROI, and 86% of[..]
Streaming Through the Isolated Year: The Resilience of the Film Industry
Award season is upon us again with The Golden Globes premiere this Sunday, February 28th. Like recent years, more and more of the shows and films nominated were released direc[..]
Meet Your Film Crew
Professional film sets can have hundreds of crew members, while a small video shoot may only have a handful. Awards shows like this weekend’s Golden Globes can’t thank eve[..]
Writing Your Own Story – Establish Trust Through Authenticity
When telling the story of your business, you must be the author of that narrative. Stories are what connects the audience to you. But nobody is expecting perfection. If they w[..]
How the Best Brand Videos Make an Emotional Impact
Video has become such a staple of our lives that it’s tempting to lump all the different kinds of video together in one big, messy category. But that’s not entirely accu[..]
Solve Corporate Video Communications Problems by Asking Smarter Questions
Let me tell you a secret: You don’t really need a video. You need a solution to a communications problem. For over three decades we’ve been crafting corporate video conten[..]
Ten Tips for Managing a Mission-Critical Corporate Video Project with Unthinkable Deadlines
In Global 1000 companies, an unexpected event occasionally triggers a critical need for video communication: a PR crisis, a time-crunched acquisition or merger, or an emergenc[..]
Arthur Page: Recognizing Your Best Brand Video Ambassadors
Ever heard of Arthur W. Page? Probably not. For almost two decades – from 1927 to 1946 – he was VP of Public Relations for the American Telephone & Telegraph Company. [..]
Should Virtual Reality Be Part Of Your Corporate Video Strategy?
A few years ago, when I received my cardboard virtual reality glasses from Google. I downloaded the app, along with some movies, and put my phone into the viewer to experience[..]
