Every Film Is Important
Last week we got a call from a client we hadn’t worked with in several years. The last film we created for him – an internal communications film – was very s[..]
The Video Production Process – Part 2: Shoot!
This is the second of three posts that will explain our approach to the video production process. Part Two focuses on the actual production and video shoot. In my last blog on[..]
The Creative Process in Corporate Films
Steady Wins the (business videos) Race In physics there are mathematical constants. The most famous, of course, is the speed of light: the universal speed limit. It may not be[..]
Corporate Video Messaging – Less is More
There’s an old Harry Chapin song called “30,000 Pounds of Bananas” that tells the tale of Eugene Sesky, who died in 1965 when he crashed his delivery truck and s[..]
A Video Series for Efficiency of Communication Potential in Corporate Films
There was a fun moment at a recent Tribe Pictures planning meeting. In the midst of our discussion someone asked how much ”stuff” can we pack into a 3-minute corporate fi[..]
Secrets to Making Great College Videos
As a higher education marketer, development or admissions officer, you probably didn’t think you’d ever need to be a filmmaker, but times change, and videos are now an imp[..]
The Video Production Process – Part 1
This is the first of three posts that will explain our approach to the video production process. Part One focuses on the elements of pre-production. When I first got into th[..]
What’s the Right Fit? The Case for a Corporate Video Specialist
There are so many types of companies that offer their clients video production services: branding firms, ad agencies, digital shops, P.R. agencies, design studios and of cours[..]
A Human Business Manifesto
In his online article, Bryan Kramer, a social business strategist, suggests eliminating the B2B and B2C marketing labels in favor of a simpler H2H. Human to human. As someone [..]