College Brand Videos: Results That Matter
The value of any video is found in the results it achieves. Results come from making a video that is born from a comprehensive understanding of your audience and how to commun[..]
You Have a Great Story to Tell
As I meet with corporate leaders and entrepreneurs, I ask all new acquaintances to tell me their stories. This is the best way to get people to open up, because most everyone [..]
CEO and Executive Messages: Communication That Builds Trust
Apple Inc.’s market valuation is rapidly approaching $1 trillion, which would make it perhaps the most valuable company on Earth. It’s hard to believe Apple was close to f[..]
8K Technology – Climbing the Quality Ladder
During my recent stay at Tribe Pictures, I was honored to join Michael Chomet in attending the “Experience Japanese Craftwork and the Innovative State of the 8K Ultra High D[..]
7 Secrets to Selecting the Right Music for Your Video
One of the most challenging parts of producing a corporate video is finding the right music. That’s because music resonates with us in a very different way than pictures do.[..]
That’s a Wrap! The Last Phase of Corporate Video Production
This is the third of three posts explaining our approach to the video production process. While Part One outlined the questions explored during pre-production, Part Two focuse[..]
If You’re Human, You’re Creative
We’re all familiar with the distinction: some of us are creative and some of us are not. It’s a left brain/right brain world and each of us is pretty sure in which[..]
The College Search Begins with a Great Admissions Video
Way back when I applied to college, I applied to four of them. Who does that any more? Today, students and their parents look at scores of colleges and apply to many. How can [..]
The CEO’s Role in Safety & Beyond
In 2012 and 2013, about 4.7 million employee workdays were lost due to workplace injuries in the United States. Do I have your attention? Put a daily wage to that number and t[..]
