Recognition Feels Good
I have been a long distance runner in my North Jersey town for decades. I live just off a popular walk/run/dog-friendly tree-lined boulevard and enjoy jogs that include cheerf[..]
Taking Corporate Video Productions on the Road
As we wrap up another global production, it seems the perfect time to reflect on the challenges and rewards of pulling off this type of large-scale shoot. The value in being a[..]
College Prospects Should Be Shown – Not Told
A great article posted to Magna Publications’ Recruitment and Retention newsletter reminded me that when prospective students and their parents need reliable information abo[..]
Every Film Is Important
Last week we got a call from a client we hadn’t worked with in several years. The last film we created for him – an internal communications film – was very s[..]
The Video Production Process – Part 2: Shoot!
This is the second of three posts that will explain our approach to the video production process. Part Two focuses on the actual production and video shoot. In my last blog on[..]
The Creative Process in Corporate Films
Steady Wins the (business videos) Race In physics there are mathematical constants. The most famous, of course, is the speed of light: the universal speed limit. It may not be[..]
Corporate Video Messaging – Less is More
There’s an old Harry Chapin song called “30,000 Pounds of Bananas” that tells the tale of Eugene Sesky, who died in 1965 when he crashed his delivery truck and s[..]
A Video Series for Efficiency of Communication Potential in Corporate Films
There was a fun moment at a recent Tribe Pictures planning meeting. In the midst of our discussion someone asked how much ”stuff” can we pack into a 3-minute corporate fi[..]
Secrets to Making Great College Videos
As a higher education marketer, development or admissions officer, you probably didn’t think you’d ever need to be a filmmaker, but times change, and videos are now an imp[..]
