The Video Production Process – Part 1
This is the first of three posts that will explain our approach to the video production process. Part One focuses on the elements of pre-production. When I first got[..]
What’s the Right Fit? The Case for a Corporate Video Specialist
There are so many types of companies that offer their clients video production services: branding firms, ad agencies, digital shops, P.R. agencies, design studios and of cours[..]
A Human Business Manifesto
In his online article, Bryan Kramer, a social business strategist, suggests eliminating the B2B and B2C marketing labels in favor of a simpler H2H. Human to human. As someone [..]
A Star is Born: Readying Your Leader for an Outstanding Executive Video
Video is the most powerful medium when it comes to forming a human connection with any audience. Whether it’s the corporate CEO or a team leader, delivering a heartfelt vide[..]
Benefits of Employee Recognition Videos
Culture is integral to a company’s success. Business guru Peter Drucker says it perfectly in his famous quote, “Culture eats strategy for breakfast.” One important eleme[..]
All is Human in War And Business
Discussing his documentary, “Dirty Wars,” filmmaker Richard Rowley refers to the power and purpose of film as it relates to war. He contrasts his films with our me[..]
3 Building Blocks of Great Creative Partnerships
I’ve been dealing with the fast and furious world of making films and videos for more than 20 years. My experience ranges from TV commercials to IMAX films and now, as VP o[..]
Directing a CEO – Why you want to work with a Director
A major PR firm contacts us with an urgent request for help with a client communication issue. Their client, a Fortune 500 company, is faced with a crisis in investor relation[..]
One Intangible Needed to Attain the Brass Ring
I was lucky to have the conversation I’m about to relay to you when I was in my twenties, early enough in my career where I could remember and rely on these words of wisdom [..]
